- Products
Products are the physical goods, digital files, and services you sell. To create a product, you need to specify the name and upload product images. In addition, you can add product details that help your clients better understand the product: add available sizes, SKUs, descriptions, etc. You don’t have to provide every detail for each product.
Select the E-Commerce tile.
Select the Catalog tab.
Select the product you want to edit. 
Below are the product detail options.
Images
Images show your customers what your products look like. Selling to consumers is all about presentation. Show the various perspectives of the product such as front, side, underneath, close-up, etc., so customers can see what they are buying in detail. Remember, the quality of your product images directly affects your ability to generate sales.
Here are some tips:
- Each product image should be of uniform size and style across all products you sell.
- Use high-quality images so customers can see any fine details.
Name and Description
Name is a title for your product. When you name a product, you should automatically make customers think about the most valuable components of your product and what they can get when they buy from you.
Description: Information about your product. It emphasizes its advantages, lists its characteristics, or highlights product features. You may also use videos, images, and animated elements that help describe your product. Write unique product descriptions so they rank higher in search engines.
The product description section has the WYSIWYG Editor, so you can easily add text (and change color, size, and font), bullet points, paragraphs, links, or additional images and videos.
Here are some tips:
- Avoid long sentences and complex vocabulary: Imagine you are explaining the product to a 10-year-old child.
- Include product demo videos: Just by watching a person hold, touch, and interact with the product while explaining its pros is the next best thing to visiting a store.
- Provide a short and long version of your description: Some people scan rather than read. Some like to read more in-depth about your product. Make sure you cover both types.
Pricing
Price: The price you’re charging for the product. The arrow to the right of the price shows the Compare to price and the Bulk discount settings.
Compare to price: The original price for a product that is on sale. When you enter a compare to price, the product displays a sale price.
Bulk discount: Tiered pricing for each product based on quantity. Discounts are applied immediately as soon as the quantity added to the cart changes. For example, a product costs $44, but if you buy five items, the price will be $40 each.
Shipping
Requires shipping or pickup: The setting for whether a product needs to be shipped. Uncheck it for digital products or services, or for products that you never ship.
Weight: The product’s actual weight. Enter the exact product’s weight for calculating the correct automatic shipping rates.
Shipping rates: Specified shipping rates for this particular product. Use one of four offered options to set an individual shipping strategy.
Specify the product’s weight and dimensions to obtain precise carrier-calculated shipping rates for your customers in the Tax and Shipping tab on a product details page.
Inventory
SKU (stock keeping unit): The code that identifies the product within your business. You can use the product identification code provided by manufacturers or your own combinations of letters and numbers. Each SKU needs to be unique. If you leave the SKU field empty, we will automatically generate a SKU.
Availability: Product availability can be selectively enabled (and disabled) for each product. When disabled, your store visitors can’t view/see one in your storefront. Enable whenever you are ready to sell.
Stock control: Use the stock control section to specify the number of products in stock and set up low stock notifications.
Quantity: Number of items in stock.
Attributes
Attributes let you specify product identifiers, which you may need for accounting, inventory, or other purposes. For example, books are typically distinguished by such attributes as ISBN, author, publisher, cover type, language; apparel can be characterized by brand, season, material, etc. You can add this information in attributes.
With the help of attributes, you can also keep some private details that you don’t want to share with your customers (e.g. net cost).
Options and Variations
Options: If you sell products that have variants like colors and sizes, you can list them as one base product with options. With the help of product options, you can also offer extras (like gift wrapping), ask buyers to upload a file for ordered product/service, etc.
Variations: Product variations can help you assign different images for every product option in your store, as well as to track the stock of options like sizes. If your products come in different colors or materials, make sure you have images for every version.
Digital Files
The Files tab lets you upload the file or files, so you can sell downloadable files such as e-books, videos, music, digital art, and any other digital items. When files are uploaded, we instantly and securely deliver them to buyers upon purchase.
If you want to sell a physical product or service that includes a file (instruction manual, e-book, etc.) that buyers can download upon purchase, attach a file in the Files tab.
SEO
These settings allow you to set specific SEO-related information on your product’s page. When analyzing a webpage, search engines get information about its content from “meta tags”. This includes the page title and meta description. Search engines use meta tags to describe pages as they appear in search results and rank them by relevance.
We automatically generate metadata based on your product’s name and its description. Search engines display a limited number of characters, so you may want to re-write the page title and meta description. Edit page titles and descriptions with relevant keywords so your product appears higher in search engine results.
Page title: The title is shown as a clickable link in search results. You can customize the title to target your clients’ interests more accurately.
Meta description: A short sentence summarizing the content of the product. Write a more detailed text describing your product offer. Meta descriptions can be any length, but Google generally truncates snippets to around 155–160 characters.
Related Products
Using the Related Products section will allow you to display the “You may also like” section in your online store, as well as to cross-sell products in the cart. You can manually select specific recommended products or show random products, as well as a combination of the first two options.
Categories
Categories are groups/collections of products that a product is included in. The product must be assigned to at least one category. If you do not assign a product to its own category, it will be automatically added to the default Store front page category. One product may belong to several categories. Categories help customers quickly navigate through the store and find the products they need.
Product types are groups of products that share the same attributes. For example, books are typically distinguished by such attributes as ISBN, author, publisher, cover type, language; apparel can be characterized by brand, season, material, etc. With the help of product types and attributes, you can specify additional information on product details pages.
Using Product Types and Attributes
Besides displaying the additional information about products in your storefront, product types and attributes can be helpful in keeping some service information about products in your Control Panel and enhancing the search in your online shop with product filters.
Select the type the attribute belongs to. Choose “Do not show” for this attribute.
Now the value that you add for this attribute will be visible in your Control Panel only. Public attributes with empty values will not be displayed in the storefront either.
Creating Product Types and Attributes
Product types
By default, all products in your catalog belong to the General type. To segment products internally, you can add as many other product types as you need and add different attributes to these types.
Example:
Type: Book Attributes: ISBN, publisher, language, age limit, cover
Type: Apparel Attributes: gender, season, material, length
To create a new product type, select “+ Add New Product Type”.
Use the search bar to find matching types in the drop-down.
Select one of the suggested product types and select “Add”.
Now you can edit the attribute fields to provide your customers with extra details about the products of this type.
Product Attributes
By default, each product type has two popular attributes:
UPC (unique product identifier which is called EAN in Europe, JAN in Japan, and ISBN for books)
Brand: You can edit their names (for example rename “Brand” to “Author” for books) and choose if you want to show them in the product details.
Use the empty attribute fields for specifying additional details about the products of this type and select “+ Add New” for extra fields.
To change the order in which the attributes will be displayed in the product details, drag and drop the fields.
When you have set up the list of attributes you are going to display, remember to save your work. Now you can assign types to the products and fill in attribute values.
Assigning Types and Attributes
Select a product to edit its details. Switch to the Attributes tab.
Select “Change type” and select the required product type.
Fill in the attribute values and select “Save”.
Open the product page you want to edit. Navigate to the Options tab.
Select “+ Add New Option” to add an option and its parameters. Add the name of the option, for example, Size. Select the input type. Radio Buttons work best for Size.
Select “+ Add New Value” and add all values of the option. Add as many new values as you need and specify whether they affect the base product price or not.
Choose the Default option (if you tick the “Do not preselect default value” option, the Default column is hidden).
Save the changes and check how the product page looks. Repeat the above steps to add more options (like color), if needed.
Option Types
You can use different option types to help customers select a product they desire:
- Drop-down list allows selection of one value from multiple choices. We suggest drop-down lists for a compact view of many choices.
- Radio Buttons allow selecting one value from multiple choices like Sizes.
- Date Picker is a popup calendar to select a date for a product/service.
- Text Field and Text Area are input text fields where your customers can type any text for a product. It is often used to offer personalization, engraving, custom printing, or embroidery for products.
- Checkboxes allow selection of several options at once. For example, pizza toppings.
- Upload file allows customers to attach files to the product or service they order.
Using Price Modifiers
With price modifiers, you can increase or decrease the base product price depending on options. For example, a cotton T-Shirt may cost $10, while an organic cotton T-Shirt sells for $12. If a customer selects an option with a price modifier, they will see the updated price on the product page.
Price modifiers can be assigned to drop-down, checkbox, and radio-buttons option types.
To add price modifiers, navigate to the Options tab.
Select how the price modifier should adjust the price.
Select whether the modification adjusts the price in absolute amount or as a percentage.
Set the amount and save the changes. This is how the price modifiers appear in the Control Panel:
This is how your customers see modifiers in your store front. The price changes immediately when you select an option.
In addition to physical and digital products, you can sell services in your store. Whether you’re teaching classes, fixing bikes, or consulting people around the world, you can use our platform to help you establish a customer base, sell services online, and grow your business.
When you add a product to your store, you can uncheck the shipping checkbox to indicate that you are selling a service instead of a physical product. Your items should always include a detailed description of exactly what your buyer receives, how they receive it, and when it will be received.
Adding a Service
To sell a service, you have to add it to your product catalog. Then you need to disable shipping for that product.
To add a service and disable shipping, select the E-Commerce tile. 
Select the Catalog tab.
Select “+ Add New Product”. 
Next, add your service name, description, preview image, price, quantity, and SKU, if applicable.
In the Tax and Shipping section of the Product page, turn the “This Product Requires Shipping or Pickup” toggle button to off.
Promote your services by using the Buy Now button to add a product card to a landing page or blog page. This way, customers will be able to place an order directly on that page.
Accepting Bookings
Accepting bookings is ideal for small businesses or individuals who take appointments, such as DJ’s, babysitters, interior decorators, rental services, and others. The booking process can be as automated as possible to save time and avoid unnecessary emails and phone calls. All you have to do is integrate your synced online calendar to your product page.
Accept bookings by integrating Google Calendar with your product page. Navigate to the Options tab. Add a “Date picker” input type and name the option “Date.”
Add the second option named “Time” that consists of a simple text field. This is where your client can let you know the time they wish to meet with you. Make sure both of these options are marked as required.
These steps allow your clients to choose a date and time to meet you and benefit from your services. But how can they know if you are free?
Add your online calendar to the description. If you have a Google Calendar, for example, get the code for your calendar and paste it into your product description (make sure you click on <> on the far right to add the code).
Add a small explanation in the description for your clients on how to make a reservation (let them know they have to check your calendar before they book with you to make sure you are free).
If you only have a certain amount of spaces available (for a class for example) you can make the stock level correspond to the number of places you have to offer. The product will state you have no spaces left once the stock reaches zero.
You can track the number of products in stock in your store. You can add a quantity for each product separately. When a customer buys a product, the quantity is reduced automatically.
When the quantity reaches zero, the product shows as Out of Stock and can’t be ordered, and the store owner gets an email about it.
To track product inventory, navigate to the E-Commerce tile > Catalog > Products > Specific Product > Manage link
Updating Product Stock
Select the E-Commerce tile.
Select Catalog > Products and select the product you would like to update.
Select Manage to view the available stock options. 
Hide Out Of Stock Products
If you wish, you can hide from customers the products that are out of stock. To do this, just disable the corresponding option in your store Settings > General > Cart & Checkout
Meta tags help search engines like Google index your store.
To add SEO meta tags, navigate to the E-Commerce tile > Catalog > Products > Specific Product > SEO tab
With SEO fields, you can create separate titles and descriptions for your products that form the metadata seen by search engines.
Select the E-commerce tile.
Select Catalog and select the product you want to update.
Select the SEO tab.
Add a page title and a meta description for Google snippets.
Note: Search engines generally truncate snippets longer than 160 characters, so we recommend keeping meta descriptions between 150 and 160 characters.
Select the product you would like to add dimensions for.
Select the Tax and Shipping tab.
Enable shipping or pickup.
Once shipping or pickup is enabled, additional fields will display. Add the product weight and dimensions, and select the shipping rate.
Select Save.
This is where all products are stored. You have the ability to:
Add New Products
Modify Products
Delete Products
Import Products
Enable/Disable Products
Export All Products
The following are common errors experienced during import:
Our maximum category depth is limited to 50. Your import file contains category /Category1/Category2/…/Category80, which has a depth of 80. Reduce the number of parent categories and try again. | You have too many categories. You need to reduce the category path. |
?Category name? is too long (400 characters). The maximum length allowed is 255 characters. | Our category names are limited to 255 characters. Your import file contains a category name longer than 255 characters. Reduce the category name. |
You have selected 10 columns in the import dialog, but the file contains only 8. | If you select 10 columns for import, each line in your file has to contain 10 values. Values may be empty (it depends on the column type), for example: sku0001;iPhone 3GS 16Gb;;;;;;;;;;;;; Select the proper number of columns. |
Unsupported image format (http://www.example.com/image.psd). | We support JPG, BMP, PNG, and GIF image file formats. Do not use unsupported image formats. |
Image http://www.example.com/image.jpg is bigger than 4 MB. | We don’t support images bigger than 4 MB. Reduce the image file size. |
‘SKU’ or ‘Name’ column has to contain value. | Every product line must contain at least one value: SKU or Name. We can’t create or update a product without this. Make sure each product line in the file contains a SKU and/or Name value. |
‘SKU’ is too long. The maximum allowed length is 255 characters. | SKU numbers are limited to 255 characters. Your import file contains SKU numbers which are longer than 255 characters. Reduce the SKU number. |
‘Name’ is too long (350 characters). The maximum allowed length is 255 characters. | Name values are limited to 255 characters. Your import file contains Name values which are longer than 255 characters. Reduce the Name value. |
Incorrect ‘price’/’weight’/ value. | The entry in the column has the wrong format. For example, the value may contain letters, but only numbers are supported. Use the supported data format for each column. |
Malformed image URL htp://example.com/image.jpg. |
The URL has the wrong format. For example: Wrong protocol – htp://www.example.com/image.jpg No protocol used – www.example.com/image.jpg The supported URL format is: [protocol]://[server]/[file path]
Make sure URLs are formatted correctly. |
Cannot upload image http://www.example.com/image.jpg. | We can’t upload the image from the server example.com due to server failures, timeouts, or other network problems. Make sure your image files are accessible online for download. |
We only support 1000 categories per store. | You can have a max of 1000 unique categories. This error means you tried to import more than 1000 unique categories. Reduce the number of categories in your import file. |
After you’ve created products, you can update them to change prices, images, descriptions, or any other product detail.
To edit a product, select the E-Commerce tile.
Select the Catalog tab.
Select the product you wish to change.
Update the product details.
Select “Save”. Saved changes take effect immediately in your store and sync across all your sales channels.
Sometimes price modifiers and additional images are not enough to differentiate your products. Product variations can help you assign different images for every product option in your store, as well as to track the stock of options like sizes.
Understanding Variations
Each possible set of options for a particular product is a variation for that product. For example, a t-shirt that comes in two sizes (small and medium) and two colors (yellow and gray) has four variants:
Using Variations
Variations help organize your store into separate nested products. With the Product Variations feature, you can:
- Upload separate images to each of the variants (frequently used for apparel and shoes)
- Automatically adjust prices with customer selections
- Track inventory with unique SKUs to prevent overselling
- Adjust weight to get more precise shipping rates at checkout
Create Options
Add options like colors and sizes to a product so that customers can choose them on the product page.
Select a product to edit it. Navigate to the Options tab and create two options (size and color) by selecting “+ Add New Option”. Use the Drop-down menu and Radio Button options to create variations. Add the selection values to every option by selecting “+ Add New Selection”. In our example, we added “Small” and “Medium” for the “Size” option, and “Blue” and “Black” for “Color”. 
Create Variations
Combine options into variations so you can assign these variations their own price, SKU, stock quantity, image, weight, volume discounts, sale prices, and UPC codes.
Navigate to the Variations tab. Select “+ New Variation”.
Select the color and size for this variation.
Set the SKU, Price, and Weight for the variation. Set the stock of the product variant. Select “Manage”, and set the number in stock and the quantity for the low stock notifications. Select “Ok”.
Repeat the steps for all necessary variations. 
Set the stock of the base product to Unlimited. Select “Save”. 
Customers can now choose from options and see corresponding pictures while browsing. This is how variations look in the store front.
Note: We do not recommend using price modifiers when you create variants with fixed prices. It’s better to set separate prices for each variation.
You can opt in to receive a message when your stock reaches a certain limit. You may want to have this feature if you need time to order or produce the items.
To set up the “Low Stock” email notification, navigate to the E-Commerce tile > Catalog > Products > Specific Product > Manage link
Select the E-Commerce tile.
Select Catalog > Products and select the product you would like to update.
Select Manage and set the quantity. 
To edit your Low Stock notification, select Settings and then the Email Notifications tab.
Scroll down to the Admin Notification section to edit the template and/or to disable the notification. 
When you want to add several products with many similarities, duplication can help speed up the entry process and save you time. By copying a product, you can modify specific changes instead of repeatedly filling out the product information.
If you want to add options to a product, such as color or size, then add a variation to the existing product instead of duplicating it.
When you successfully duplicate a product, you will have a copy of the original product. You can change any necessary fields based on the duplicated product details.
To duplicate a product, select the E-Commerce tile.
Select the Catalog tab.
Select the product you want to duplicate.
Select “Duplicate Product”.
Modify product details and select “Save”.
To delete a product, select the E-Commerce tile.
Select the Catalog tab.
Choose a product you want to delete.
Select “Edit Product”, and then select “Delete Product”.
Confirm you want to delete this product.
To delete several products at once (for example, sample products), select multiple products in the list
Select “Bulk Update” above the product list. Choose “Delete Selected”.
To add an image to a product option/variation, select the E-Commerce tile.
Select the Catalog tab.
Select the product you want to edit.
Select the Options tab, and then select “Variations”.
Select “+ New Variation”. In the pop-up, select the option you want to add an image to.
Select “Change” under the current image. Select the image on your computer, and then upload the image. Select “OK”. That’s it! The image is added for the option.
If you have several options, repeat the steps above for all of them. In our example, the product variations after adding images look like this:
See how it looks in the storefront:
To add a new product, select the E-Commerce tile.
Select the Catalog tab.
Select “+ Add New Product”.
Enter the name, description, and other product details. Select “Save”.
In addition to physical products, you can sell digital items such as e-books, photos, music, video tutorials, and more in your store. When you add a product to your store, you can upload a file that will be delivered to customers automatically via unique download links after they make a purchase.
We take care of the hosting of your digital items and digital delivery. There is a file size limit of 100 MB. You can add a single file or multiple files under one product. There is no limit to how many files can be attached to a downloadable product.
To add a digital product, select the E-Commerce tile.
Select the Catalog tab.
Select the product you want to edit. 
In the General tab, uncheck “Requires shipping or pickup”.
Select the Files tab. Select “+ Upload Files”.
From the pop-up, select “Choose File”.
Select the file on your computer. Select the “+” to add more files.
Select “Upload Files”.
Enter the file description.
Select “Save”.
You can add an unlimited number of images to every product in your store. We recommend using JPG, PNG, and GIF images in RGB color mode.
When you add multiple images of a product, the first uploaded image is considered the main. It shows as a product thumbnail on a category page and that’s the first image shown on the product page. To change the main image, drag a different image to the first place. You can also sort the other images by dragging them. Customers will see images in this order in the storefront.
Select the E-Commerce tile.
Select the Catalog tab.
Choose a product you want to add an image of. 
In the Description section, either drag and drop images from your computer or select “Insert Image”.
Select “Save” once your images are uploaded.
You can add an unlimited number of images to every product in your store. We recommend using JPG, PNG, and GIF images in RGB color mode.
When you add multiple images of a product, the first uploaded image is considered the main. It shows as a product thumbnail on a category page and that’s the first image shown on the product page. To change the main image, drag a different image to the first place. You can also sort the other images by dragging them. Customers will see images in this order in the storefront.
Select the E-Commerce tile.
Select the Catalog tab.
Choose a product you want to add an image of. 
In the Images section, either drag and drop images from your computer or select “Insert Image”.
Select “Save” once your images are uploaded.
Once images have been added, customers can see them in your store.
Gallery Image Sizes
You can upload product images of any size up to 20 MB. If you add large product images, they are automatically compressed so your products load fast and fit well on both desktop and mobile. We recommend using JPG, PNG, and GIF images in RGB color mode for your products.
Product images look best in a gallery when images appear to be the same size: use a consistent aspect ratio (height-to-width ratio) and orientation for all the product images that you add in a product gallery. This way images display better side by side because they all display the same size.
Show the various perspectives of the product, such as front, side, underneath, close-up, etc., so customers can see what they are buying in detail.
If you’re only selling a few items, you can showcase them using Buy Now buttons. This feature places your products right on your blog page, sidebar, or any other place on your site. Customers will be able to place an order directly using a Buy Now button.
Tip: You can customize your product details page for Buy Now buttons so they match your website’s aesthetic.
To add a “Buy Now” button, navigate to the E-Commerce tile > Catalog > Products > Specific Product > Buy Now tab
Select the E-Commerce tile.
Select Catalog and select the product you want to update.
Select the “Buy Now” button tab.
To add products individually, you need to copy and paste the product’s code where you want to show the product. You must add this code to the desired page’s source code.
Check the product details you want to display.
Select the appearance options. You can see the changes in preview.
Copy the code from the box below. Paste the code to the desired page’s source code where your product should show.
You can export products from your store to a CSV file. Select the E-Commerce tile.
Select Catalog > Products
Click the main checkbox to select all products. 
Select the Bulk Update option and select Export selected. 
In the export settings, select a delimiter and the columns you wish to export. Select Download CSV file.
You can import categories using CSV files in X-Cart format.
X-Cart import format allows you to import root categories and subcategories and make them enabled/disabled. Unfortunately, it is not possible to import categories with images yet, so you will need to upload them manually when the categories structure is created.
For example, you want to create the following categories structure in your store:
- Tools
- Kitchen
- Spoons
- Forks
- Knives
- Garden
- Kitchen
- Spices
- Indian
- Chinese
- Asian
- Fruits
- Vegetables
- Gifts
In this case, your CSV file for import will have this format:
[CATEGORIES] !CATEGORY;!AVAIL Tools;1 Tools/Kitchen;1 Tools/Kitchen/Spoons;1 Tools/Kitchen/Forks;1 Tools/Kitchen/Knives;1 Tools/Garden;1 Spices and Herbs;1 Spices and Herbs/Indian;1 Spices and Herbs/Chinese;1 Spices and Herbs/Asian;1 Fruits;1 Vegetables;1 Gifts;1
where
Tools;1
line adds the root category and number “1” after it shows that category is active (use 0 to create disabled category)
Tools/Kitchen;1
line adds the subcategory of root “Tools” category and “1” after it shows that the category is active, etc.
Thus, the first column contains the name of the category and/or its path and the second one – category availability. Use “1” to make the category visible and “0” to make it hidden.
Once the file is created, do the following:
Select Catalog. Select the Import Products button and choose the “XCart” tab from the pop-up window.
Upload your file with your list of categories in the “File” section. Choose “Semicolon” as a Delimeter. Select Import.
Optional: Select the “Delete all products and categories before import” checkbox if you want to remove all previous products and categories. 
When the import is complete, you will see the following message:
Select the “See details” link to make sure everything was imported properly.
- Categories
Categories are groups of products that you wish to show on the same page in your store (for example, Women’s Fashion, Men’s Clothing, etc.). They help customers navigate through the store and find the products they need. The same product can belong to multiple categories at the same time. Read more about how to manage the categories in your store.
Creating Categories and Subcategories
The products from one category are listed on a separate page in the storefront. This page can have a description and a featured image. When adding an image, make sure it represents the content of the category
Use the description to tell your customers what they will find in this category and the best things about the products there. Try not to make the description too long.
You can create a complex category structure with several levels. Categories on the first level are referred to as root categories. These are the categories your customers see in your main navigation. You can also create categories on the second, third, etc. level within your root category. They are referred to as subcategories or child categories.
Clear and concise category structure makes your store’s navigation intuitive. This allows your customers to easily find what they are looking for. That’s why we recommend planning your category structure before adding products.
Select the E-Commerce tile.
Select the Catalog tab.
Select “+ Add Root Category”.
Enter the category Name. You can edit the name of a category anytime. To edit, change the text in the Name field and save your changes.
Select “Choose File” to upload an image for your category. You can upload an image that represents your category or an image of a product from the category.
Enter the description. You can describe what kind of products are in that category, or just leave it blank.
Select “Save”.
To create a new subcategory, select the category where you want to add a subcategory from the category tree on the left.
Select “+ Add Subcategory”.
Enter the Name of your category.
Select “Choose File” to upload an image for your category. You can upload an image that represents your whole category or an image of a product from the category.
Enter the description. You can describe what products are in that category, or just leave it blank.
Select “Save”. 
Assigning Products to Categories
A product must belong to at least one category. So, when you add products without assigning them to any of your own categories, they are automatically assigned to the Store Front page category and appear as featured products on your storefront.
To show products in your own categories, you should assign them to these categories. You can add products to multiple categories at once. For example, an item that belongs to the Shoes category can be on sale and belong to the Sale items category as well.
To assign a product to a category, select the category to which you want to assign a product from the category tree on the left. Switch to the Category products tab.
Select “Assign Products to Category”.
Select the necessary items in the list. You can filter the products by SKU and Name.
Select “Add products” to assign items in bulk (or select the “+” icon to assign products one by one).
Besides making these changes on the category level, you can also assign a product to categories (or move a product from one category to another) right in the product’s editing page.
Select the Catalog tab and select Products. Select the specific product you want to add a category to. 
in the Categories section, at the bottom of the page, select “Change Categories”.
Select the category you want to assign the product to and select “Ok”.
Select “Save”. You can see how many products are assigned to each category in the category tree.
Moving Products from One Category to Another
You may need to rearrange products in your store and move them to another category. You can do this by editing the categories manually.
Find the desired category in the left panel and select it.
Open the Category products tab.
Select “Remove All”. They are now uncategorized and will be listed on the storefront page like featured products.
Open the category where you want to move the products.
Open the Category products tab. Select “Assign Products to Category”.
From the pop-up, select the products to add, and then select Add products.
Changing Category Order
If you wish to show some categories first, you can easily change the order of categories and subcategories. Drag and drop categories in the category tree.
Disabling and Deleting Categories
If you wish to remove a category from your store, you can disable it or delete it permanently.
When you disable a category, it stops showing in your store. At the same time, you can see it in your Control Panel and enable it back if needed.
To disable a category, select the category you want to disable. Select “Disable”. The enabled products from a disabled category will not show in the storefront navigation, but will still be available by a direct link and in the search results.
If you wish to remove a category completely, you can delete it. Select the category that you want to remove in the category tree on the left. Select “Delete Category”.
The products that were assigned to the deleted category will not be deleted. They will be moved to the Store Front page category.
You can group your products by a certain common attribute by using categories. Here are a few examples of categories you may want to create:
- Clothes, Accessories, Shoes
- Sale items or Special Offers
- Seasonal Products
The products that are grouped into a category will be listed on a separate page in the storefront and can have a description and a featured image.
Categories of the first level are referred to as root categories. You can also create categories of the second, third, etc. level within your root category. These are referred to as subcategories.
Select the E-commerce tile.
Creating Categories
Select Catalog and Select the Categories tab.
Select Add Root Category.
Enter the name of your category. You also have the option to add a category image and description. 
Creating a New Subcategory
Select a root category and then select the Add Subcategory button.
Select the category into which you want to add a subcategory from the category tree on the left. Click Add Subcategory.
Assigning Products to Categories
A product must belong to at least one category. So, when you add products without assigning them to any of your own categories, they are automatically assigned to the Store Front page category and appear as featured products on your storefront.
To show products in your own categories, you should assign them to these categories. You can add products to multiple categories at once. For example, an item that belongs to the Shoes category can be on sale and belong to the Sale items category as well.
To assign a product to a category, select the category to which you want to assign a product from the category tree on the left. Switch to the Category products tab.
Select “Assign Products to Category”.
Select the necessary items in the list. You can filter the products by SKU and Name.
Select “Add products” to assign items in bulk (or select the “+” icon to assign products one by one).
Besides making these changes on the category level, you can also assign a product to categories (or move a product from one category to another) right in the product’s editing page.
Select the Catalog tab and select Products. Select the specific product you want to add a category to.
In the Categories section, at the bottom of the page, select “Change Categories”.
Select the category you want to assign the product to and select “Ok”.
Select “Save”. You can see how many products are assigned to each category in the category tree.
Moving Products from One Category to Another
You may need to rearrange products in your store and move them to another category. You can do this by editing the categories manually.
Find the desired category in the left panel and select it.
Open the Category products tab.
Select “Remove All”. They are now uncategorized and will be listed on the storefront page like featured products.
Open the category where you want to move the products.
Open the Category products tab. Select “Assign Products to Category”.
From the pop-up, select the products to add, and then select “Add products”.
A category is a group of products that you wish to show on the same page in your store. Here are a few examples of categories you may want to create:
- Clothes, Accessories, Shoes
- Sale Items
- Seasonal Products
- Digital Products
Select the E-Commerce tile.
Select Catalog > Categories and select the category you would like to add products to. Select Category products. 
When viewing your store, customers will click on categories and browse the products that you have assigned to those categories.
You can create a complex category structure with several levels. Categories of the first level are referred to as root categories. These are the categories your customers see in your store’s main navigation:
You can also create categories of the second, third, etc. level within your root category. These are referred to as subcategories or child categories.
You can create subcategories or child categories to guide the customer to the product they are looking for.
Keep in mind to make the structure simple and clear without too many levels of navigation. Otherwise it gets challenging for a customer to find a product they are interested in.
To help your customers navigate your store, you can add drop downs and pictures to the categories menu. Check out the Multi-level Illustrated Menu app.
Your customers can browse your store using the so-called “breadcrumbs” – they help your visitors see what category they are browsing:
To change the order of your categories, select the E-Commerce tile.
Select the Catalog tab.
If you wish to show some categories first, you can easily change the order of categories and subcategories. Drag and drop categories in the category tree.
To delete a category, select the E-Commerce tile.
Select Catalog > Categories
If you wish to remove a category from your store, you can disable it or delete it permanently. When you disable a category, it stops showing in your store. At the same time, you can see it in your Control Panel and enable it back if needed.
To disable a category, select the category you want to disable. Select “Disable”. The enabled products from a disabled category will not show in the storefront navigation, but will still be available by a direct link and in the search results.
If you wish to remove a category completely, you can delete it. Select the category you want to remove in the category tree on the left. Select “Delete Category”.
The products that were assigned to the deleted category will not be deleted. They will be moved to the Store Front page category.
- Storefront Display
Some products complement each other well and it’s best to buy them together. Use the related products feature to display the “You may also like” section in your online store. This feature helps you promote certain products and encourages customers to buy more.
To locate Related Products, navigate to E-Commerce tile > Catalog > Products > Specific Products>Related Products tab.
To add related products inside individual product pages, select the E-Commerce tile.
Select Catalog > Products > the specific product you would like to update.
Select the Related Products tab.
Select Assign Products.
Click the checkbox to select the products you want to add. Select Add Products.
Select the Save button.
Select the toggle to enable display random products.
You have the option to select a specific category or all categories available. 
You can change the order of your products to best suit your inventory. This way, you can highlight best sellers or promote new items.
To sort your products, navigate to the E-Commerce tile > Settings > General > Cart & Checkout
Select the E-Commerce tile.
Select Settings > General > Cart & Checkout tab 
Select the variant you want to use.
There are several variants:
- Defined by store owner. This displays products in the same order as specified in your store E-Commerce tile > Catalog > Categories
- Date added. This displays the most recently added products first.
- Price: low to high. This option shows the least expensive products first.
- Price: high to low. This option shows the most expensive products first.
- Name: A to Z. This displays products alphabetically.
- Name: Z to A. This displays products in reverse alphabetical order.
If you select the Defined by store owner option, your customers see products in the order set in the category in your E-Commerce tile. To change this order select Catalog > Categories tab
Drag and drop the products to sort them.
If you want to highlight some of your products to sell them faster, you can show them on the page that your customers see right away when they open your store. To do it, you need to add your featured products to the Store Front page category. It is the main root category of the store that is created by default.
You can also use this category to show your best selling items or some hot deals.
Featured products help attract attention to certain items in your store. You can use this to:
- Motivate customers to buy from you: place your best selling items on your homepage
- Showcase your assortment: place products from different categories to give a better idea of your brand
- Attract attention to your new arrivals: this will work best if you have a lot of repeat customers
- Power your sale: show your best deals on your homepage
To feature products on the Store Front page, navigate to E-Commerce tile, Catalog, Categories, Assign Products to Category
There is a separate Store Front page category in your store by default.
To assign the products you want to show on the Store Front page, select the E-Commerce tile
Select Catalog > Categories > Store Front page category > Category Product
Select the Assign Products to Category button
Select the product you want to display on the home page. Select Add Products. 