Home Services Industry
More than half 60% of respondents of a survey reported that they find online reviews “extremely” or “very valuable” when deciding upon residential service providers.
Which plumber would you hire? The plumber with the 3.0 Google rating or the plumber with the 4.4 Google rating?
Home Service Industry Thrives on Reviews
This specific industry, with its crowd of small service providers with little transparency to service levels of expertise, have led to the rapid rise of a number of industry-specific customer review platforms.
Online reviews sites like Angie’s List, HomeAdvisor, Houzz, and Kudzu have created consumer expectations from a large number of specific detail driven reviews, from which consumers are now enable to make knowledgable decisions off of.
Google is King
In attempt to disrupt the path of consumer purchasing, Google is aggressively investing in the Home Services industry. A "roofers close to me" search returns a search engine results page with three Google Guaranteed companies in zero position.
Google collects and displays for local service companies the standard knowledge panel details plus: Background checks, License checks, Insurance checks, Advanced verification (by specialty, such as plumbers), and Reputation assessments.
Google is becoming more direct in the language they use relating to Local Service companies and local search ranking by stating “serious or repeatedly negative customer feedback may result in lower rankings (including not showing at all).”