Consumers want more from their service providers every day. These expectations of consumers, especially within financial services industry, has increased considerably with the development of communication services.
Not only do consumers expect a customized service based on their individual needs, but they also want the ability to interact with their banks and insurance providers when and through whichever medium fits their needs.
Google is Catching Up
One of the few areas where the amount of Google reviews is low in is the Financial Services Industry sector. The existence of a number of federal and national regulators designed to deal with customer complaints could also be a possible reason for the low amount of reviews.
A window of opportunity must be considered for the lack of "Google Anything." A few positive reviews in one location will enable your business' local search result to be in the forefront of your competition. Don't lose the chance to outshine your competition by not following recommendations to gain more Google Local positive reviews and ratings.