More than 75% of customers trust online reviews as much as they trust a family member or friend’s recommendation.
Which store would you shop at? The store with a 3.0 Google rating or the store with the 4.3 Google rating?
The Impact of Reviews on Retail
Several research studies and surveys exhibit the impact of reviews on retail:
Companies Need to Listen
Businesses need to know that reviews are the most vital source of customer feedback. Reviews give insight into what your customers are saying about your product and services, your employees, your facilities, and your brand.
By monitoring and analyzing the trends and patterns within reviews over time and location, businesses are able to understand their customers outlook of their brand.
By using specific information, these businesses are able to view which location or region is doing a more positive job with interacting with customers and which need to focus on specific issues.
There is an increase in the use of mobile geo-locating based information.