• Payment Gateway
To update your authorize.net signature key, select the E-Commerce tile. 
 
 
Select the Settings tab.
 
 
Select the Payments tab.
 
 
Select the drop-down menu and select Edit.
 
 
Next, you’ll need to generate a signature key in your authorize.net account.
 
  1. Log in to your authorize.net account
  2. Click Account from the main toolbar
  3. Click Settings in the main left-side menu
  4. Click API Credentials & Keys
  5. Select New Signature Key
  6. Click Submit to continue
  7. Request and enter PIN for verification
  8. Your new Signature Key is generated
  9. Copy the key to clipboard
 
Back in your E-Commerce tile, paste the new signature key in the Signature Key field. 
 
 
Select “Save”. 
 
 
The new signature key has been saved!
 

 

  • My Sales
When you need to generate a sales report, create a report of collected sales taxes, or simply get a list of orders with their details, you can use the export tool in your store. The exported order data will be saved on your computer as a CSV file. You can open the CSV file in any text editor or in a spreadsheet and arrange data.
 
To export orders from your store, select the E-Commerce tile.

 
 
 
Select My Sales > Orders. Scroll down and select the Export All button. 
 
Select the order data you want to see in the downloaded file. You can use the ready filters in the top right corner (All, All but item details, None) or pick the data for export manually. Select Download CSV file.
 
Open the downloaded file with a spreadsheet editor. Programs like Microsoft Excel must be purchased. OpenOffice and Google Sheets are free and do not corrupt CSV files.
 
Some customers, like wholesalers and nonprofit organizations, can be exempt from taxes. You can mark such buyers as non-taxable so they can check out in your store without having tax applied to their order. 
 
 
To mark customers as tax exempt, select the E-Commerce tile.
 
 
 
Select My Sales > Store Customers. Select the pencil icon. 
 
 
 
Select Tax exemption enabled and select Save.
Understanding the ordering process is essential for running your business. New orders appear on the orders list in your E-Commerce tile > My Sales > Orders. You can also edit orders or create them manually.
 
To view orders, select the E-Commerce tile.
 
 

 

How Customers Place Orders
After customers visit your store, add products to their cart, and proceed to checkout, they see payment options you have enabled. Your customers will select the payment option they prefer and proceed.
 
If your products require shipping, the customer must select a shipping option and enter their address before their order is complete.
 
Tips: We recommend placing a test order to check the customer experience and make sure everything works as expected. Creating a test order (e.g., a fake product that costs $1) and following all the steps for a purchase through completion will help you understand the ordering process from your customers’ point of view.
 
We save a customer’s cart to their browser for 30 days. Should the customer return to your site, they can continue the checkout process for the same order.
 
 

 

Getting a New Order
My Sales > Orders displays new orders as soon as your customer clicks “Place Order”. Orders paid for online usually show a Paid status while offline payment methods are normally accompanied by Awaiting payment.
 
To receive email notifications for new orders, enable the New Order Placed notification

 

 

Getting Paid
We don’t collect or hold any revenue from your store. Our software simply provides a platform for you to sell products to your customers. The payment options you select determine how you receive payment.
 
For online payments, transactions are processed via third-party providers such as PayPal and Stripe. The funds are deposited to your account with the payment provider and you can withdraw these funds using the methods outlined by the payment provider.
 
For offline (manual) payments such as phone order, bank transfer, or cash on delivery, you must contact the customer to arrange payment.
 

 

When to Ship an Order
You will receive an email notification that shows the order status with each new order. You can also check the order status in your store My Sales > Orders.
 
A Paid orders status means your customer selected an online payment option and the third-party provider processed the payment. Prepare this order for shipping and ship it right away!
 
An Awaiting Payment order status can mean one of two things:
  • Your customer selected an offline payment and you need to contact them to arrange payment.
  • Your customer’s online payment was not processed. In this case, you can contact the third-party payment provider who processed the transaction or reach out to our support team.
Sometimes you need to update the information in your orders, for example:
  • A customer changed their mind and decided to buy some other product, like of different color or size.
  • A customer made a mistake in the delivery address.
  • You want to change the tax or shipping cost.

 

Order Information You Can Edit
In your store you can edit your orders and change lots of things.
 
About products ordered:
  • Add items in the order and delete existing ones
  • Change SKU and name
  • Change the price
  • Change quantity
About the customer:
  • Edit name
  • Change address
  • Change email
  • Add and delete discounts
About the order itself:
  • Edit the names of payment options
  • Edit the names of shipping methods
  • Change taxes
  • Change shipping costs
 

 

Editing Orders
To edit an order, select the E-Commerce tile.
 
 
 
Select My Sales > Orders tab.
 
 
 
Select the Update Order button and select Edit Order.
 
 
When you have found the order you want to change, click the pencil icon next to the detail you want to edit:
 
 
Update the information and click Save changes.
 
 
Adding Items to an Order
To add an item, select Add product.
 
 
Enter the SKU, name, price, and quantity.
 
 
Click Add product.
 

 

Removing Items From an Order
To remove an item, select the pencil icon. Select Remove. This will delete the product from the order.
 

 

What if the order total changes after editing?
If the order total changes after editing, we will neither charge your customer for the insufficient amount, nor refund your customer.
 
So if after editing the amount became larger, you need to contact your customer directly and agree upon the way they can transfer the money to you.
 
And if the amount got smaller, you need to return part of the money to your customer via your payment processor. Payment processors always allow making refunds in their backend. Please contact your payment gateway’s customer service if you’re not sure how to do this.
Admin notifications are emails sent to the store owner automatically when a new order is placed and when products get low in stock. The store owner can also receive copies of all email notifications that are sent to customers.
 
You can select what email address you want to use for admin notifications, and you can add your partners’ or staff’s email addresses so they receive admin emails as well. Email notifications are managed in your E-Commerce tile > Settings > Email NotificationsAdmin_notifications__3_.png
 
 

 

Enabling/Disabling Admin Notifications
When you create a new store account, all admin notifications in the store are enabled by default. You can see the full list of admin email notifications in your E-Commerce tile > Settings > Email Notifications, in the “Admin notifications” section. If you discover that you don’t need some of the admin notifications, you can disable them to keep your inbox clean.
 
 

 

Changing an Email Address for Admin Notifications
After you create a new store account, your login email will automatically be set as the email address for admin notifications, however you can choose to have admin notification emails sent to any email address.
To change the email address for store admin notifications, scroll down and select the Change button in the mail settings section.
 
 
 
 
Update the fields and select Save Changes.
 
 
 
more
  • Settings
The areas that you ship to are called destination or shipping zones. Each shipping method in your store can be limited to a certain destination zone so that the rate only applies to customers whose shipping addresses are within this area.
 
Destination zones in your store can be limited to world regions, countries, states, and, when restricted by post codes or zip codes, to cities, towns, and streets.
 

 

Creating Destination Zones
To create a destination zone, select the E-Commerce tile.
 
Select Settings > Destinations Zones. Select Add New Zone. You have the option to update the zone name and add by country or state.
 
Add By Country                                                                        
zones1.png                                   Add By Statezones2.png                         
 
 
Fill out the Zip/Postal codes field to restrict the zone to certain locations within the state, e.g. cities, towns, and streets.zones3.png
 
 
 
You can use wildcard symbols to build the list of zip/postal codes:
  • “?” matches any single character.
  • “*” matches any number of characters, including zero. Spaces will be ignored.
  • “_” matches any number of spaces (at least one).zones4.png
 

 

Removing an Area From a Destination Zone
To remove an area from an already configured destination zone, select the specific destination zone name. Select the Trash can icon to remove an area from the shipping location.                                                                                   
 
 

 

Assigning Destination Zones for Shipping Methods
When you create a new shipping method, you can select the destination zone to which it will apply. Select the Shipping and Pick-Up tab. Select action and edit.

 
 
Scroll down to the shipping region section and select the destination zone you would like to set. 
 
Select the countries you want to ship to.
United States, US & Canada, and Europe are set as default destination zones. We recommend leaving these settings as is.
 
To add a new shipping carrier, select the Add Shipping Method button.
 
 
Select a shipping carrier. For this example, we’ll select FedEx.
 
 

Select the specific shipping method for the carrier selected. Select Account details to go to the next section.

 
 
Account Details: We recommend you use the default settings in this section. Select Name shipping method to go to the last section.
Name Shipping Method: We recommend you name the shipping method the same as the carrier selected. Select Save & Finish to complete the new shipping method setup.
 
 
You will now see the new shipping method added to the enable shipping method section.
  • Email Notifications
Select the Change button to update the email address that will display on all emails to customers.
 
 
Select Save changes after the email address is updated.
 

 

Select Upload Logo to upload your logo.
​
These email notifications are automatically sent to you and your customers.
 
Click on the templates below to customize notifications.
 
 
The templates are HTML, so users must be familiar with HTML to make changes. 
 
 
If you accidentally make a change, you can revert the template back to the default. Select the Revert to Default link on the bottom of the screen.
  • General Settings
Selling on Facebook allows you can automatically upload and sync your store product catalog to the mobile-friendly Shop section on your Facebook business page. The Facebook Shop can be viewed on a desktop, mobile as well as the Facebook app. All products or orders are managed from your store admin area or the mobile apps for iOS or Android. With Facebook shop installed you can further drive sales with dynamic advertising, remarketing or use shoppable posts on Instagram.
 
First you will need to Connect your store to Facebook
 
To start selling your products on Facebook, you need to meet a few requirements:

After confirming these steps, connect your store to Facebook.

If you already have an active Shop section on your Facebook page, the existing products will be overridden.
 
To connect your store to Facebook via desktop:
 
  1. From your store admin account, go to “Ominchannel“, then “Sell on Facebook“. 
  2. You will need to provide the account credentials and login via the next screen.
  3. Select the Facebook business page where you wish to sell your products and click Save.
  4. Accept Facebook Merchant Commerce Terms.
You can only connect your store to one Facebook business page. Multiple store accounts require independent Facebook pages and vice versa –– you need a separate store account for each Facebook page.
 
To connect your store to Facebook via iOS app:
 
  1. In the app, go to Store and click Facebook Shop under Sales Channels.
  2. Click Connect Facebook page.
  3. Select the Facebook business page where you wish to sell your products and click Save.
  4. Accept Facebook Merchant Commerce Terms.
You can only connect your store to one Facebook business page. Multiple store accounts require independent Facebook pages and vice versa –– you need a separate store account for each Facebook page.
 
To connect your store to Facebook via Android app:
 
  1. In the app, go to Store and click Facebook Shop under Sales Channels.
  2. Click Connect Facebook page.
  3. Select the Facebook business page where you wish to sell your products and click Save.
  4. Accept Facebook Merchant Commerce Terms.
You can only connect your store to one Facebook business page. Multiple store accounts require independent Facebook pages and vice versa –– you need a separate store account for each Facebook page.

Your store will then sync all enabled products to a new Facebook Shop Tab. Once products are uploaded, you need to wait for Facebook to review your store before you can start selling and advertising. Check out the review status under the Pending review tab. Although you might see your products appear on the Shop section before Facebook has verified your information, customers will not be able to see your products until the setup process is complete.

If your store is rejected:
Syncing and updating products:
 
Once you have uploaded your products to your Facebook business page, your catalog will automatically sync every 12 hours to ensure that your pricing and inventory are always up-to-date.
When you make any changes to product details in your store catalog (e.g. edit product’s image, title, or price), those products are automatically updated on your Facebook page after the next synchronization.
If you need to update your products immediately, you can manually re-sync them by clicking Sync Products on the Facebook page from your store admin.
 
Listing products and collections on Facebook:
 
Product listings on Facebook have certain peculiarities. Here is how it works with your store:
 
PRODUCTS
  1. Products marked as “enabled” in your store will automatically show up in your Facebook Shop page.
  2. Products marked as “enabled” that are assigned to a disabled category will not be sent to your Facebook Shop.
  3. Products marked as “disabled” will not be sent to Facebook.
  4. Products marked as “enabled” that are featured on the Store Front page will be uploaded to the Featured products section on Facebook.
Facebook allows up to 20 images per product, so your store uploads the first 20 images from the item’s gallery.
 
COLLECTIONS
  1. Products on Facebook Shop are organized into collections, which are similar to your store categories. Collections are top-level only. Products from your sub/child categories will be grouped under the top-level collection in your Facebook Shop.
  2. A collection is automatically created for each of your top-level categories when you connect your store.
  3. New custom collections cannot be created, and existing collections cannot be edited on Facebook.
  4. To hide/show a collection or sort the products within it, enable/disable the store category or sort the products within the category.
You can use the catalog from your Facebook Shop to set up targeted ads within Facebook. Refer to Facebook Ads for more information and setup instructions.
 
Deactivating products in a Facebook catalog:
 
If you do not want to sell some products from your online store on Facebook, you can manually hide them in Facebook catalog settings.

To deactivate a product in a Facebook catalog:

  1. Go to Facebook Catalogue Manager.
  2. Select your catalog.
  3. In the menu on the left, click Products.
  4. Tick products you want to hide from your catalog on Facebook and click Deactivate Delivery:
selling_on_facebook__6_.png
 
  1. Review the list of selected items and click Deactivate Delivery to confirm the action.
Products that you deactivate delivery for will be hidden from your Facebook catalog. They will still remain available in your online store.
 
The Facebook shop checkout process:
When a customer wants to purchase something in your Facebook shop, they are taken to the online store on your website for checkout. Facebook shops do not have a shopping cart, so customers can only buy one product at a time.
selling_on_facebook__5_.png
 
Customers automatically receive confirmation emails about their orders from your store. You will see the orders in your store admin, go to My sales → Orders and in your mobile app for iOS or Android.
 
 
Processing orders from Facebook:
 
Orders generated from Facebook are available in your store admin, go to My sales → Orders or in the mobile app for iOS or Android along with your regular sales. Facebook orders do not have any labels that indicate their reference source.
When someone places a new order in your Facebook shop, you will get an email or a push-notification in mobile apps for iOS or Android.
 
Disconnecting or hiding Facebook shop:
 
If you want to stop selling on Facebook, you can disconnect your store and remove the Shop tab from your Facebook business page.

To hide the Shop tab on your Facebook business page:

  1. Go to Settings → Templates and Tabs.
  2. Click Settings next to the Shop tab.
  3. Switch off the toggle:

selling_on_facebook__4_.png
 
To completely remove the Shop you need to disconnect it from your store admin.
 
To disconnect your store from the Facebook shop via desktop:
  1. From your store admin, go to Facebook.
  2. Click on the Status drop-down and choose Disconnect.
To disconnect your store from the Facebook shop via iOS app:
  1. From the app, go to Store → Facebook Shop.
  2. Click on the Status drop-down and choose Disconnect.
To disconnect your store from the Facebook shop via Android app:
  1. From the app, go to Store → Facebook Shop.
  2. Click on the Status drop-down and choose Disconnect.
Disconnecting your Facebook account from your store will clear your Facebook shop settings and remove your catalog. Any product you create in your store will no longer sync with your Facebook catalog. You can always reconnect this sales channel in the future.
If you track Facebook Pixel data or have Instagram product tagging associated with your catalog, disconnecting/reconnecting the Facebook shop may cause the loss of that data.
 
Troubleshooting Tips:
 
Why do I see a lot of duplicate products on my Facebook Shop?
Most likely, your products have variations with unique SKUs that Facebook treats as individual items.
 
Only store admins can see these duplicated products. If you browse your Facebook Shop in an incognito mode, products will show up in a standard way – with options.
 
To solve this issue, try re-syncing your store catalog with Facebook.
 
Why some of my product categories are missing in Facebook Shop?
Enabled products that are assigned to the subcategory of the second level (including its subcategories) will be grouped into a separate collection on Facebook.
 
For example, you have two subcategories of the second level (Kids T-shirts and Adult T-shirts) that belong to the root category called T-shirts. You will have two collections in your Facebook Shop – T-shirts / Kids T-shirts and T-shirts / Adult T-shirts.
 
In case the Kids T-shirts subcategory has child subcategories (e.g., different designs or styles), the products from the child subcategories will be grouped under the same collection T-shirts / Kids T-shirts on Facebook.
 
Why some of my products in Facebook Shop do not have options?
Product variations (e.g., size and color variants) will be uploaded to the Facebook Shop with corresponding selections. Products that have a variation that reads “any choice” will be uploaded without variations.
 
You can manage the product variations in your store admin, go to Catalog → Products. Open the product in editing mode and switch to the Options tab.
 
Can shoppers on Facebook checkout with multiple products?
No. Facebook shop does not have a shopping cart to hold multiple products. However, the quantity of a single product can be adjusted.
 
Do hidden categories/products in hidden categories export/sync?
No. Products that are in hidden categories, and the hidden categories themselves will not export/sync.
 
Can I tag my Facebook Shop products in my Instagram photos?
Yes. See Sell on Instagram for more information.
 
Facebook has rejected my products. What should I do?
All accounts, pages, and products associated with the Facebook sales channel are subject to approval by Facebook. Please refer to Facebook Guidelines for listing products to make sure that your items comply with them. If Facebook rejects a product by mistake, you can appeal this decision.
 
How do I move the Shop tab on my Facebook page?
To rearrange the Shop tab in the Facebook menu:
  1. On your Facebook business page.
  2. Go to Settings → Edit page located at the top right corner.
  3. Drag-and-drop the Shop tab where you prefer on the list of other tabs.
How can I display the Shop on the Home tab of my Facebook page?
Displaying the Shop section on the Home tab page is controlled algorithmically by Facebook. Users can not control this. You as an admin may see Shop section shown on the Home tab, however, your page visitors cannot see it there.
selling_on_facebook__7_.png
 
The Shop section may be displayed on the Home tab of the pages that do not have any other activity in terms of media or posts.
Automated Google Smart Shopping campaigns
To easily set up Google’s most up-to-date advertising features for e-commerce store owners – Smart Shopping campaigns and Free product listings – you can use integration between your store and Google.
During the fast setup, you can either just place Free product listings on different Google surfaces or add a paid Google Smart Shopping campaign to supplement them. This last option will help you get the most exposure for your products and sell more.
 
What are the differences between Free listings and Smart Google ads
Both kinds of ads can be automatically created from your store’s product feed in Google Merchant Center, and both feature products from your store – but they appear in different advertising spaces. To reach a wider audience, you can augment Free listings with the paid Google Smart Shopping ads
 
Free Listings
With the Free listings your products appear during relevant searches in unpaid listings on Google surfaces. These surfaces include Google Shopping tab, Google Search, and Google Images (as well as Google Maps and Google Lens). Note that your products should meet the Google Free Listing Policies for your ads to get successfully approved by Google after the ads setup.
 
For example, that’s how Free listings might look on the Google Images tab:
Automated_Google_Smart_Shopping_campaigns__1_.png
 
Paid Ads
Google Smart Shopping ads are a complex advertising campaign that uses machine learning. It includes Product Shopping ads, Local Inventory ads (available for a limited list of countries), and display ads.
 
The Google Smart Shopping service automates your bids and ad placements by using machine learning. It figures out the best time and place to show ads to your potential and existing customers. Note that your store should meet the Google Shopping Policies so that the ads are successfully approved by Google after the setup.
 
Google Smart Shopping ads appear in front of potential and existing customers during relevant searches in Google Search Network (including Google Search, Google Images, and Google Shopping tab), on Youtube, and in Gmail. They also appear in the Display Network, which is a collection of websites — e.g., Blogger and other Google sites — that show ads. Your products will be labeled as “Sponsored”, ”Ads” or ”Ads by Google”.
 
For example, here you can see Shopping ads at the top of the Google Search tab:
Automated_Google_Smart_Shopping_campaigns__8_.png
 
There are 3 different packages available: $150, $300, and $500, – depending on how much you want to spend on your Smart Shopping campaign.
 
What is Google Merchant Center
 
Google Merchant Center is an online platform by Google. It is used to upload and manage information about your products and your store so that this information can be distributed and synced across Google surfaces. To run any sort of Shopping campaign or to participate in Free listings you need an account in Google Merchant Center.
Once you are using the integration between your store and Google, you have the Google Merchant Center account created and filled automatically (as well as the Google Ads account that is also necessary for running a campaign). You can link an existing account to your campaign within the first hour after purchasing it.
 
Before creating a Google Shopping campaign
 
If you are using the integration between your store and Google, all the advertisements are created based on your catalog and on your product pages. After you create the campaign, it still has to be approved by Google, so the information on your store website means a lot.
Before you start advertising with Google Shopping ads, make sure to:
  • Set up shipping and tax settings in the store’s admin. This is required for the Google Merchant Center.
  • Show the information about payment options in your storefront. For example, you can add the logos of the credit cards you accept to the description of your store front page or add it to your site footer using CSS.
  • Optimize your catalog. Google Shopping campaigns use your product feed to generate ads — they borrow images and pieces of descriptions from your catalog. For your ads to be a success, you can:
    • Categorize products wisely in your store so that they sit in the right categories and subcategories;
    • Optimize your product titles and descriptions for relevance by including high-value keywords into them;
    • Use product images of high quality and free of watermarks in your store (it’s better if they are on white background).
It’s also recommended to have some organic sales before you start advertising so that you can be sure that everything is up and running.
 
You don’t have to control your stock: daily feed updates do that for you. If you run out of a product, the ads for it will automatically stop.
 
Setting up Google Shopping ads
  1. Log into your DCC account, and select the E-Commerce tile.
  2. Click on the OMINICHANNEL tab, then select SELL ON GOOGLE.
 
3. Pick a country (you can only select one country per campaign) and a language (your ads will be shown to people who have selected this language in their browser settings):
 
Automated_Google_Smart_Shopping_campaigns__7_.png
 
  1. Click Continue to Categories. Pick the right Google category for your store to make sure your ad shows up in the right search results and select the condition of your products (New, Refurbished or Used). Example:
Automated_Google_Smart_Shopping_campaigns__6_.png
 
  1. Click Continue.
  2. Choose what products you want to advertise. If you don’t use categories in your store, all products will be automatically selected for ads. If you want to advertise specific products only, put them in categories in your store first and then select these categories for the campaign:
Automated_Google_Smart_Shopping_campaigns__5_.png
 
  1. Click Continue to Store Review.
  2. If any errors are indicated, click View Details and follow the instructions on how to fix them, then click the I fixed this, Refresh my store button.
  3. Click Continue to Preview to see how the ads will look like. Example:
Automated_Google_Smart_Shopping_campaigns__4_.png
 
  1. Click Get my store on Google Shopping.
  2. Select the preferred package to launch your low-effort Google Shopping campaign.
  3. That’s it. Your ads have been created.
If you already have an account in Google Merchant Center, you can link it to your campaign in Stats → Shopping Campaign Status, but only within the first hour after purchasing the campaign. After the hour passes, a new merchant account will be automatically created in order to finish the process of launching the campaign. Later you can always add yourself as an admin user to this newly created merchant account through the Advanced Options under the Edit Active Campaign page.
 
It usually takes between 3-5 days for the ads to go through Google’s approval process, after that they will show in relevant searches to shoppers browsing on Google.
Managing Google Shopping ads campaigns
 
As you find the advertising tactics that work best for your online store, you will very likely choose to adjust campaign settings in Google Shopping Ads. Switch the target audience, change the marketing category, or pick different products for serving your ads under the Manage tab in the OMNICHANNEL – SELL ON GOOGLE→ Google Shopping → Manage section in your store’s admin.
 
Automated_Google_Smart_Shopping_campaigns__3_.png
 
To monitor the performance of your ads, click the Stats tab. Here you will see the number of views, cost per click, total revenue, and other vital statistics to help analyze your campaigns. This quantitative evidence will help you make informed adjustments when updating your campaign.
 
You may need to wait a couple of weeks before you start evaluating the Smart Shopping campaign performance. As Google Smart Shopping uses machine learning, it takes time for it to optimize your campaign for your specific budget, products, and audience.
 
Free Listings in the Google Shopping tab is a rather new Google offering, so currently there is limited performance reporting available for free ads.
 
Note: Once you have created your first Google Shopping campaign, you may see a menu at the top of the setup page:
Automated_Google_Smart_Shopping_campaigns__2_.png
 
Using the Google Ads tab you could set up the same Google Shopping campaigns, but they will not contain the Free listings and can be targeted at Country, Region, and City level. This tab is currently used mainly by users who have their old campaigns running and will be reorganized soon.
 
Why can’t I find my Shopping Ads in Google?
 
It’s quite natural to search Google for your products after launching a Shopping Ads campaign. The breadth of your search depends on the level of detail in your product description and attributes in your store. Generally, we do not recommend searching for your own ads because:
  • it does not reflect the true position of your ad,
  • each visitor will have a different result,
  • it can negatively affect your campaign by generating impressions without clicks (this lowers your click-through rate),
  • there are many common reasons why you may not see your ad, even though your stats are accruing.
The best way to confirm your ads are running effectively is to look for your ad with Google’s Ad Preview and Diagnosis tool. In addition we recommend:
  • checking your Conversion tracking in Adwords account → Tools → Conversions,
  • analyzing your Search term reports to ensure your bids are high enough to generate the correct search terms,
  • making sure product titles accurately describe your product and search terms are included in the title and description.
Please see the following comparison table on our e-commerce offering:
 
Update specific store settings here.
  1. General
    1. Store Profile
    2. Format & Units
    3. Languages
    4. Cart
    5. Legal Pages
    6. Tracking & Analytics
  2. Destination Zones
  3. Shipping & Pick Up
  4. Taxes
  5. Payment
  6. Mail
  7. Invoices
 
The general section is where you can add basic business information. If available, these fields will be pre-populated.
  1. Store Name
  2. Store Location
  3. Time Zone
  4. Company Name
  5. Company Email
  6. Address
  7. Address Line 2
  8. City
  9. State
  10. Country
  11. Phone
  • Shipping & Pickup
Customers may often abandon their shopping carts because of the extra shipping costs. By offering free shipping options at checkout, you can encourage your customers to complete their orders. There are a few different ways that you can set up free shipping options in your online store.
 
To enable free shipping, select the E-Commerce tile.
 
 

 

Free Shipping on all Orders

 

Select Settings > Shipping and Pickup. Select Add Shipping.
 
 
Select the carrier company that you ship with. The carrier companies are suggested depending on your country. Select Set Up.sh1.png
 
 
 
Select Set Up Free Shipping.
 
 
 
Enter the Shipping name of the method that is displayed for customers at checkout.free2.png
 
 
 
Click Set delivery speed and enter the time it takes for orders to arrive when shipped with this method (optional). Click Set shipping region to specify the destinations to which you ship with this method.free3.png
 
 
Now the free shipping option will be offered for all orders shipped within the set region at checkout.
 
 
 

 

Free Shipping Over a Set Subtotal or Weight

 

Free shipping for orders over a set dollar amount or total order weight can motivate customers to buy more than they planned to. To add a new free shipping method for orders over a certain subtotal or weight, click Set up Custom Rates.free10.png
 
 
 
Enter the Shipping name of the method that is displayed for customers at checkout. Choose what the calculation will be based on: Subtotal or Weight.free5.png
 
 
 
Set the subtotal or weight range over which the shipping will be free. Enter zero in the Rate per order field.free6.png
 
 
 
Click Set delivery speed and enter the time it takes for orders to arrive when shipped with this method (optional).
 
 
Click Set shipping region to specify the destinations to which you ship with this method.
 
 

 

Product Specific Free Shipping

 

 

You can promote particular products in your catalog by offering free shipping for them. To set up free shipping for a particular item in your store, select the product that you want to ship for free in editing mode.

 

 
 
 
Select Tax and Shipping. Scroll down to shipping rates.
 
 
 
Select Free shipping. Click Save.
When the option is enabled for the product, customers won’t be charged for shipping of this item at checkout.
In-store pick-up is a convenient way for customers to collect their purchases instead of waiting for shipping, and a good way to avoid shipping fees. So in addition to regular shipping, you can enable the in-store pickup option.
 
 
To set up in-store pickup, select the E-Commerce tile.
 
 
 
Select Settings > Shipping & Pick-Up. Select the Add Pickup button.
 
 
 
Enter the Pickup option label. It will be displayed to customers at checkout. Enter the Pickup option instructions: how, where, and when your customers can collect their purchases.pickup-2.png
 
 
Click Add Pickup Option. Now the customers will be able to choose In-store Pickup at checkout.
 
In case you have multiple locations available for pickup, simply add more pickup options following the same steps. Specifying each location address in the Pickup option label field will let your customers differentiate the pickup options easily.
If you need to know when your customers would like to pick up their orders and set your business hours to make sure they won’t show up when you are closed, you can enable the Date and Time picker for your in-store pickup option.
 
To enable the date and time picker option, select the E-Commerce tile.
 

 
 
Select Settings > Shipping & Pick-Up. Select Actions and Edit.

 
 
 
Select the toggle to enable Date and time Picker options.
 
 
 
Check the days when you are open for pickup and set your Business Hours.
 
 
Select the convenient Order Fulfillment Time.
 
 
Click Save.

Now when customers choose to pick up their order at checkout, they will be able to select the preferable day and time according to the set business hours and order fulfillment time.

You will know what day and time the customer has selected at checkout from the email notification for this order and when you are viewing the Order Details.
You can connect your online store with a carrier company that will calculate shipping rates in real time based on order weight, parcel or product dimensions, cart price, and delivery address. The shipping fees provided by these carriers will be displayed at checkout.
 
Automatic rates from integrated providers
Your online store can receive the automatic shipping rates from several carrier companies:
  • UPS
  • USPS
  • FedEx
  • Royal Mail
  • Australia Post
  • EMS Russian Post
  • Canada Post
  • Brasil Correios
 
To enable automatic calculated rates, select the E-Commerce tile.
 
 
 
Select Settings > Shipping and Pickup. Select Add Shipping.
 
 
Select the carrier company that you ship with. The carrier companies are suggested depending on your country. Click Set Up.sh1.png
 
 
 
If you don’t see the needed carrier among the suggested options, you can view all carriers or change your country below.sh2.png
 
 
 
Choose Automatic calculated rates from the chosen carrier and click Set Up. If you are going to ship worldwide and offer all the available shipping options from the set carrier, no additional setup is needed.sh3.png
 
 
 
 
If your shipping region is limited and you are going to offer some particular shipping methods at checkout, you can edit these settings. 
To manage the shipping methods, select the actions button and select Edit.
 
 
Scroll to the shipping options section. You can enable or disable any shipping method you do not want to make available to your customers.
 
 
 
Select a destination zone from the Shipping region drop-down under the Shipping settings block.
 
 
Select Save.
 
Select the Add Shipping Method button.
 

 

Select the specific carrier you would like to use. For this example we will select USPS.
 
 
Select the specific shipping method, we recommend Automatically calculated rates from USPS. 
 
 
Select the drop-down for the specific shipping carrier and select Edit. 
 
 
Shipping Settings
 
 
 Shipping Options
 
 
Shipping Region
 
 
Shipping Markup
 
 
Default Package Size
 
 
USPS Account Settings
This is the address where orders are shipped from and it is used to calculate real-time shipping rates. This may also be a physical store location where customers can pick up orders.
 

 

Update the address accordingly. Select Submit to save the changes.
Customers can pick up orders from your location. Provide instructions on how and when they can pick up their order. Select the Add In-Store Pickup button to view available options.
 
 

Pickup Options: Add detailed information on how to pick up a product.

The handling fee is a flat per-order charge that can be used to cover expenses for packing and preparing an order. It is independent of the shipping fee and may include shipping materials and any additional services such as delivery and/or signature confirmation.
 
  • Invoice
Invoices itemize transactions. They typically include the purchase quantity, price of goods and/or services, date, parties involved, invoice number, and tax information. You can upload a logo and your business registration number below to personalize invoices.
 
You can upload your logo to display on all invoices and add your tax ID (if applicable). You can update the invoice template using the HTML CSS.
  • Payments
Within Settings > Payments, select the drop down to choose a payment processor. 
 
 
Here is the full list of payment gateways that can be used on our ecommerce platform:
 
 
2CheckoutPayLeap
AfterpayPayOnline
American ExpressPayPal Payflow Link
ArsenalPayPayPal Payments Advanced
Authipay Payment GatewayPayPal Payments Pro Hosted
Bambora Online CheckoutPaystack
Bambora North America (Hosted Payment Form)PayTM
BitPayPayU Money
CC AvenuePayUbiz
Chase Integrated Payments Powered by WePayPayU Latam
ClearpayPayU Russia
CloverPostFinance Payment
CoinPaymentsRave by Flutterwave
Datatrans PaymentRazorpay
eWAY RapidRealex Payments/Global Iris
HesabeRedsys
iDEAL (via Mollie)Robokassa (Webmoney, Yandex.Money, etc)
IntellectMoneySafexPay
InstamojoSagepay
iPay88Sberbank
iPay88 PhilippinesSepa
iPaymentTinkoff Payments
Lemon WayTpay.com
Mercado PagoVirtual Cart Services
MollieWalletOne
Moneris eSELECTplus (Hosted Paypage)Worldpay Business Gateway
MultiSafepay (iDEAL, credit cards, Giropay, DIRECTebanking, etc)Worldpay Online Payments
Network MerchantsYandex.Kassa
 Zapper
 
Each payment gateway will take you through a wizard that will guide you into setting up that specific payment gateway.
You can accept payments in your store using the Square online payment gateway. As a major payment provider, Square is available in the US, UK, Canada, Australia, and Japan, and accepts each country’s currency. Customers can enter their credit card details right on your store’s checkout page, making the checkout process easier and faster.

 

Why Square?

 

Here are some benefits of choosing Square to accept credit card payments in your online store.
  1. Account creation and verification takes minutes. You don’t have to visit a bank to open a merchant bank account, so you can start taking payments via Square right away.
  2. No hidden fees. You pay only when you make a sale. 
  3. Payments are secure out of the box. Square is PCI Level 1 compliant and all card-present payments are encrypted from end to end.
  4. The Square fraud prevention team watches over your account security 24/7 using live monitoring programs and will notify you if they suspect something unusual. You can also enhance the security of your Square account by enabling 2-factor authentication, account change notifications, and adding employees with limited permissions.
  5. Easy management of payment disputes. As with any transaction, there is always a risk that a buyer will dispute the purchase. You can send to Square team necessary information regarding a payment in question via your Disputes Dashboard and they will fight the dispute on your behalf. Square offers a free Chargeback Protection for all sellers which covers chargebacks that are $250 or less (up to a total of $250 a month).

 

Setup

 

To accept credit cards using Square, navigate to your E-Commerce tile. 
 
 
Go to Settings > Payments.
 
 
Find Square under Add new payment methods. Select “Connect and Enable Square”. We will redirect you to Square to log in and connect your account.
 
 
To display Square as a payment option at checkout in your store, make sure the currency in your Square account is the same as in your store account. The currency in your store is set in Settings > General > Regional Settings > Currency.
 
 
You must activate your account to accept credit cards. To do this, Square requires basic information about you and your business. You can start accepting credit cards online as soon as Square activates your account. 

 

Transaction Fees

 

Square takes a fee of 2.9% + $0.30 for processing your payments.

 

Managing Orders

 

All orders paid via Square appear in your E-Commerce tile. Go to My Sales > Orders. They contain a link to the corresponding transaction in Square.
 
 
Orders also appear in your Square Control Panel. Square retains the customer’s data, their order, and information about shipping and taxes.
Your store has a secure one-page checkout where your customers enter their shipping and payment details and leave order comments before placing orders.

 

Checkout Steps

 

After a shopper chooses products and adds them to their shopping cart, they can proceed to checkout and make a purchase. Checkout consists of one page with several steps that shoppers need to take. Shopping cart content is checked against your product inventory to help you prevent overselling. If the products in the cart are still in stock, buyers can proceed with their purchase.

 

Shopper Enters Email

 

The first step for customers at checkout is entering their email address.
 
 
Email address is captured at the beginning of order placement to ensure that you have the contact details of those shoppers who drop out at this point, for example, due to poor internet connection or being distracted. Your store forms a list of abandoned carts so that you can send out reminders to customers that intended to purchase products or services but didn’t buy them.
 
Order notifications are sent to this email address and customers can track their order status. We automatically create a customer account for every new email address entered in this field. Customers can sign in with this email address to their customer account at any time and check their order history.

 

Shopper Chooses Delivery Options

 

After entering their email address and clicking on Checkout, the shopper proceeds to the Delivery options step to provide their shipping address and choose from the shipping/delivery options that you’ve enabled in your store and that are available for the order.
 
A buyer needs to choose one shipping method for all products from one order. Your store checks what shipping methods are enabled and shows only those that can be used for an order based on total order weight, dimensions, customer location, etc.
 
If you sell downloadable products or services, you should untick the option “Requires shipping or pickup” on product editing pages so that shoppers buying intangible products skip the Delivery options step. If you sell physical products, make sure that the “Requires shipping or pickup” option is ticked on these product editing pages to enable shipping for these items.
 
Your store automatically detects the customer’s location using the MaxMind GeoIP service to show estimated shipping to the shopper in the shopping cart, hence the shipping fields like country and city can be pre-filled for your customers at checkout.

 

Shopper Chooses from Payment Option

 

After a shopper enters shipping information and picks a shipping/delivery method available for the order, it’s time for them to decide how they want to pay for the order. Shoppers see all payment methods you’ve enabled in the Payments tab.
 
 
You can add a payment instruction for a payment method and when a shopper picks it at checkout, the instruction will appear below the list of your payment methods. Payment instructions help explain how customers can pay for an order, for example, how to pay with an offline payment method if they are unable or unwilling to pay online.
 
If you need to collect billing addresses, you can add the Billing Address section to the Payment options step at checkout. Collecting customers’ billing address can help you prevent chargebacks and fraud, since some payment gateways can verify whether a billing address entered at checkout matches what the card issuing bank has on file (if addresses don’t match, the purchase may not go through).
 
 
To add the Billing Address section, go to your E-Commerce tile > Settings > General, select the Cart & Checkout tab, and enable the Ask for a billing address during checkout setting.
 

 

Shopper Places Order

 

After choosing the desired method of payment and specifying payment details, shoppers click on the Place Order button (it can say Pay or Pay with PayPal, depending on the payment method). Then buyers see their order details at the Thank you for your order page and in the Order Confirmation email that’s sent to them.
You can allow your customers to pay for their purchases over time by using Afterpay post-payment service in your store. Afterpay splits the cost of an order into four equal parts so that the buyer can pay off the order over four interest-free payments that are due every two weeks. While customers pay off in installments, you as a merchant are paid by Afterpay upfront and in full.
 
Giving customers an alternative way of payment translates to bigger carts and higher conversions, and is especially useful if you sell larger price items (up to $1,000.)

 

Setting up Afterpay 

 

Afterpay is available in Australia, New Zealand, and the United States. It supports AUD, NZD, and USD currencies.
 
To enable the Afterpay payment method in your store, register an Afterpay retailer account and wait for it to be verified.
 
Select the E-Commerce tile, and go to Settings > Payment. Select “Connect Afterpay” or scroll down and choose Afterpay from the “Other ways to get paid” dropdown.
 
 
Enter your Afterpay credentials: Merchant ID and Secret Key. You can obtain your Afterpay credentials in the Settings > Integrations section of your Afterpay account. If you do not see your merchant account credentials there, contact your Afterpay account manager or the Afterpay support team for assistance.
 
 
Enter the display name for this payment method at checkout (this name will also appear in order details) or keep the suggested name. Keep the “Show at checkout” toggle enabled to offer this payment method to your customers at checkout.
 
 
Edit or use the suggested instructions on how to pay via this payment method in your store. Customers will see it at checkout after choosing this payment method for their order.
 
 
Save your changes. Customers can now pay in installments for orders $30–$1,000. Since not every order will qualify for Afterpay financing and some orders may exceed $1,000, we recommend adding different online payment methods.

 

Customer Experience

 

Paying in installments is available for orders $30–$1,000. Afterpay splits the order total (the sum of the product price, shipping cost, taxes, etc.) into four equal parts that can be paid off by buyers over time, interest free.
 
If a product is between $30–$1,000, customers will see in that product’s page that they can pay for this purchase in installments.
 
 
When the buyer proceeds to checkout, the installments are recalculated to factor in the updated order cost if it has changed due to shipping costs, applied discounts, taxes, etc.
 
If a product is less than $30 but the order total is higher (due to shipping cost, for example), the Afterpay post-payment offer will not be displayed on the product page, but Afterpay will still be offered as a payment method at checkout.
 
 
To pay for their order in installments, first-time buyers will be directed to the Afterpay website to register and provide credit card details. If they’ve used Afterpay before, they must simply log in to Afterpay and complete their purchase.
 
Buyers will pay the first part right at checkout and will need to pay the other three parts every 2 weeks. At any time, buyers can check their payment schedule in their Afterpay account.
 
While customers pay for their orders to Afterpay in installments, you as a merchant receive the full amount from Afterpay the day after the order is placed.

 

FAQs

 

Why can’t I enable Afterpay in my store?
If you can’t enable Afterpay, most likely you are using an old version of our storefront. Afterpay can work only with the new storefront. Enable the new storefront by submitting a request to our team.
 
How are Afterpay installments calculated?
Afterpay checks if the order is $30–$1,000, then it breaks the order cost into four equal parts. The order cost is the total sum of the product price, shipping costs, and tax rates. If the order total changes during the shopping process, the installment payments are recalculated by Afterpay at checkout.
 
What orders qualify for Afterpay financing?
The cart value must be between $30–$1,000 to qualify for installments by Afterpay. Before giving an instant approve to a buyer, Afterpay considers various factors, e.g. if it is a new or repeat user of Afterpay service, whether there are sufficient funds for the first installment amount on their credit card, how many “open” orders they have with Afterpay, etc.
PayPal is one of the most popular online payment methods that enables you to pay, send money, and accept payments through credit cards, bank accounts, or PayPal accounts.
 
To accept credit card transactions, you need a Business PayPal account. With questions regarding PayPal accounts, please contact the PayPal Sales team.

 

PayPal Checkout

 

PayPal is one of our default payment providers. 
 
 
Navigate to your E-Commerce tile > Settings > Payment > PayPal section, and select “Enable PayPal”. Now PayPal will be available to your customers at checkout and can be used for receiving payments.
 

 

If you don’t have a PayPal account, sign up here. If you already have a PayPal account with a different email address, switch your PayPal account. Select “Change PayPal account”.
 
 
Enter a valid PayPal account email.
 
 
Select “Enable PayPal”. Now you are all set up to accept payments through PayPal.
 

 

PayPal Checkout Button on Cart Page

 

You can give your customers a fast PayPal checkout option that allows them to skip entering address information and use shipping and payment details from their PayPal account.
 
To enable the PayPal Checkout button on the cart page, navigate to your E-Commerce tile and go to Settings > Payment.
 
 
Select Actions > Edit in the PayPal Checkout block.
 
 
Expand the Advanced settings.
 
 
Toggle the Enable PayPal checkout on the cart page option.
 
 
Now your customers will see the PayPal Checkout button on the cart page.
 
 
In addition to the regular Checkout button, PayPal can display some extra payment methods on the cart page, including:
  1. PayPal Credit
  2. Venmo (for the USA)
  3. iDEAL (for the Netherlands)
  4. Bancontact (for Belgium)
  5. MyBank (for Italy)
  6. Giropay and SEPA Direct Debit (for Germany)
  7. EPS (for Australia).
PayPal presents these buttons dynamically based on customer location and browser cookies. If you sell internationally, it means that you don’t need to sign up with a variety of local payment providers.
 
PayPal picks out the most relevant payment methods, like local wallets and country-specific funding sources, for each buyer at checkout. This gives your potential clients more choice and flexibility in how they pay, and they are more likely to convert. Regardless of the payment method a customer chooses at checkout, PayPal will send the funds to your PayPal account so you can manage your transactions as usual.
 
This is an example of the cart page with additional payment buttons.
 
 
The actual set of PayPal Checkout buttons may vary for each customer. According to PayPal, the buttons may be displayed based on customer location and browser cookies.

 

PayPal Credit

 

PayPal Credit is an online payment option that allows your customers to pay for their orders over time as if they are using a credit card: they buy now and pay later. You still get paid by PayPal right away, so you don’t have to worry whether the customer has paid their credit.
 
PayPal Credit requires that you enable a regular PayPal Checkout button in your store. To offer PayPal Credit in your store, navigate to your E-Commerce tile, and go to Settings > Payment.
 
 
Expand the Advanced settings.
 
 
Toggle the Show PayPal Credit button.
 

 

PayPal Payflow Link

 

PayPal Payflow Link is a payment method available to merchants from the United States, Canada, Australia, New Zealand, and the UK. This payment gateway links your website to your merchant account and payment processor. With Payflow, businesses can accept credit card payments directly to their bank.
 
Setup
  1. Sign up for PayPal Payflow.
  2. Log in to PayPal Manager account.
  3. Select the Service Settings tab.
  4. Select Set Up.
  5. At the bottom of the page, under Security Options, set Enable Secure Token to Yes.
  6. Click Save Changes.
  7. DO NOT change any other values on this page or on the Customize page. We will pass these values on your behalf automatically.
  8. From your E-Commerce tile, go to Settings > Payment.
  9. Scroll down to Other ways to get paid:
 
 
Click “Choose Payment Processor” and select PayPal Payflow. Enter your credentials in the settings pop-up and select “Save”. Place a test order to make sure the payment option works correctly.
 
 
Once you’ve verified that your account works, log in to PayPal Manager and click “Activate Account”. From your E-Commerce tile, go to Settings > Payment, PayPal Payflow Link section. Select Account Settings. Disable the Send transactions to the test server option. 
 
 

 

PayPal Advanced

 

The PayPal Advanced method is available for US and UK merchants only.
 
Setup
  1. Sign up for PayPal Advanced.
  2. Log in to PayPal Manager account.
  3. Select the Service Settings tab.
  4. Select Set Up.
  5. At the bottom of the page, under Security Options, set Enable Secure Token to Yes.
  6. Click Save Changes.
  7. DO NOT change any other values on this page or on the Customize page. We will pass these values on your behalf automatically.
  8. From your E-Commerce tile, go to Settings > Payment.
  9. Scroll down to Other ways to get paid:
 
 
Select “Choose Payment Processor” and select PayPal Payments Advanced. Enter your credentials in the settings pop-up and select “Save”. Place a test order to make sure the payment option works correctly.
 
 
Once you’ve verified that your account works, log in to PayPal Manager and select “Activate Account”. From your E-Commerce tile, go to Settings > Payment, PayPal Payments Advanced section. Select Account Settings. Disable the Send transactions to the test server option. 
 

 

PayPal Payments Pro Hosted

 

PayPal Payments Pro Hosted is a way to accept credit cards or PayPal payments without redirecting your customers to PayPal. Keeping customers in your store during checkout allows you to provide a seamless shopping experience. PayPal Payments Pro Hosted works for merchants in the UK, Australia, and Italy.
 
Setup
  1. Sign up for a PayPal Payments Pro account.
  2. From your E-Commerce tile, go to Settings > Payment.
  3. Scroll down to Other ways to get paid.
 

 

Select “Choose Payment Processor” and select PayPal Payments Pro Hosted.
 
 
Enter your PayPal Pro Hosted email address in the settings pop-up and select “Save”.

 

PayPal Insights (PayPal Marketing Solutions)

 

PayPal Insights helps increase sales by applying the power of PayPal shopping data with targeted promotions. With PayPal Insights, you can offer your customers PayPal Credit and encourage them to buy more. PayPal Insights is only available for merchants in the US.
 
To enable PayPal Insights, from your E-Commerce tile, go to Settings > Payment. Scroll to PayPal Checkout and select Actions > Account Settings.
 
Select “Activate” under PayPal Insights.
 
After you set up PayPal in your store, you can accept PayPal payments and credit or debit cards from your customers. In this case, the money for orders goes to your PayPal account. From there you can withdraw the money to your bank account, Visa and MasterCard Debit & Prepaid Cards, PayPal Debit MasterCard, or request a check. In this article, we describe how to use each of these options.
 
If you use other online payment gateways in your store (like Stripe, Square, Payeezy, etc.), find instructions on how to withdraw the money on their websites or contact their support team.

 

To a Bank Account

 

Forwarding funds directly to your bank account is the most popular way to withdraw money from PayPal. You need to have a confirmed bank account to withdraw money. Read how to confirm your bank account with PayPal. Here are the steps to get the money to your bank account:
Log in to your PayPal account.
  1. Enter the amount you want to withdraw.
  2. Select the bank account to receive the money.
  3. PayPal transfers the amount from your PayPal balance to your bank account. 
The minimum you can withdraw is $1 USD. There is no fee and transfer time is one business day. Please note that it can take your bank some more time to process the money.
 
Note: Make sure the name registered on your PayPal account matches the name on your bank account.

 

To Visa and MasterCard Debit & Prepaid Cards

 

Sending funds from PayPal to your debit or prepaid card takes about 30 minutes. There is a $0.25 fee for this service, though additional currency conversion rates may apply when withdrawing from another currency. Here are the steps to withdraw money to your card:
  1. Log in to your PayPal account.
  2. Enter the amount you want to withdraw.
  3. Cards that you can use for this withdrawal are shown in the To drop-down.
  4. Select the card to receive the money.
  5. PayPal transfers the amount from your PayPal balance to the account associated with the card.
All transfers are reviewed by PayPal and can be delayed or stopped if they identify an issue.

 

To PayPal Debit MasterCard

 

PayPal recommends using their PayPal Debit MasterCard as the fastest way to withdraw money. With PayPal’s Debit MasterCard, you can withdraw cash from most ATMs. PayPal Debit MasterCard is only available for customers in the US.
 
Select Checking Account when withdrawing money from an ATM. You can withdraw up to $400 USD from your PayPal account from an ATM each day. Additional ATM fees may apply.

 

Request a Check

 

PayPal also offers the option to receive your funds by check. While customers in the US usually receive checks within 1–2 weeks, other countries may take up to 6 weeks to receive a check. The fee is $1.50 for each issued check. Here are the steps to get a check:
  1. Log in to your PayPal account.
  2. Click Transfer Money under your balance
  3. Select Request a check by mail instead.
Knowing your payment provider is an important part of running an online business. That’s why we collected a list of PayPal’s most frequently asked questions.

 

Can customers pay by credit card without a PayPal account?

 

All PayPal services allow paying by credit card without registering a PayPal account. However, your customers may be prompted to sign up at PayPal to pay depending on the country where you or your customer is located. PayPal has different rules for different countries – see the details in this PayPal community post.

 

Can I use a PayPal Personal account to accept payments?

 

No, you must have a PayPal Business account.

 

How do I place a test order using PayPal?

 

You cannot test PayPal’s payment method using the same account as buyer and seller because PayPal does not allow you to buy from yourself. If you want to check your seller’s PayPal account, you can do the following:
  1. Create another PayPal account for testing purposes using an email that is not connected to your seller PayPal account.
  2. Create a cheap test product ($1 or less) in your store.
  3. Use the test account to make a purchase in your store, specifying PayPal as the payment method.
  4. If needed, you may create a chargeback when the payment is received.
Alternatively, you can ask your friend or family member to place a test order in your store and pay with their PayPal account.

 

Why does a paid order show as “Awaiting Payment” in the E-Commerce tile?

 

A Paid status in your E-Commerce tile shows the funds have transferred to your account, while an Awaiting Payment status shows the funds in limbo. You can check the specific reason from PayPal in the Payment details section of the order details page in your E-Commerce tile, go to My Sales → Orders.

 

PayPal informed us that the payment is pending – you haven’t received the money yet.

 

PayPal orders may have the status of Awaiting Payment for several reasons:
  1. An eCheck that has not cleared is the most frequent cause of a pending payment. This often resolves itself when the eCheck clears (usually 3-5 days).
  2. The customer did not provide a confirmed shipping address and your Payment Receiving Preferences require you to manually accept or deny these payments. To change this preference, go to the Preferences section of your Profile in PayPal.
  3. The payment is pending because you hold a non-U.S. account and do not have a withdrawal mechanism. You must manually accept or deny this payment from Account Overview in your PayPal account.
  4. You do not have a balance in the currency sent, and you do not have your Payment Receiving Preferences set to automatically convert and accept such payments. You must manually accept or deny this payment.
  5. The payment is pending while PayPal reviews it for risk.
  6. The payment is pending because you must upgrade your account with PayPal. The Business or Premier plans allow you to accept credit cards and increase the monthly limit for transactions on your account.
  7. The payment is pending because you have not been verified yet. After verifying, you will be able to accept this payment.

 

Errors

 

“This order is in the “Awaiting Payment” status, because the order total and the amount actually paid do not match. Please check this order in your PayPal Admin Area for possible issues.”
 
These payments normally go through (PayPal will show as paid), but we find an error and do not mark the payment as complete. There are three possible explanations for this error message in Order Details in your E-Commerce tile, go to My Sales → Orders:
 
The payment doesn’t match payment returned by PayPal. Taxes or shipping rates appended to the order total may cause this when we redirect your customer to PayPal. To fix this, disable the tax and shipping settings in your PayPal manager account. 
 
 
The currency set in your store differs from the one set in your PayPal account. Make sure you set up the same currency on both sides.
 
The payment was sent to an email different from the one you specified in your E-Commerce tile, go to Settings > Payment > PayPal.
 
“The payment is pending because it was made to an email address that is not yet registered or confirmed”
 
You receive an email notification from us about a new order, but it’s not reflected in your PayPal account. The order details in your E-Commerce tile, go to My Sales → Orders show an Awaiting Payment status, and the Payment Information section shows:
 
This order is in the “Awaiting Payment” status, because the money has not been transferred to your PayPal account yet.
Pending reason returned by PayPal: The payment is pending 
because it was made to an email address that is not yet registered or confirmed.
 
First, make sure you have the right email address in PayPal settings in your E-Commerce tile, go to Settings > Payment > PayPal. If the emails match, your PayPal account probably needs to be confirmed or verified. If this is the case, the money is in limbo until your account is verified.
 
If the email doesn’t match and you’re working with a test order, update your PayPal settings in your E-Commerce tile and submit another test order to ensure the orders arrive as Paid.
 
In case you’re dealing with a live order and need to ship a product, the money will remain pending on the PayPal side for the next 45 days. If nobody (you) claims the funds, PayPal will return the funds. Now you have two options:
 
  1. If PayPal returns the funds, we suggest contacting the buyer and explaining the situation. Creating an invoice in your PayPal account for the same amount and asking your customer to pay it may be the easiest option.
  2. Register a PayPal account for the wrong email, and verify it. After that, PayPal will transfer the money to the account with the “wrong email” and you can forward the funds to your main business account.
When you receive the money, you can manually update the orders status to Paid in From your E-Commerce tile, go to My Sales page → Orders.

 

Stripe provides a simple and user-friendly way for individuals and businesses to accept payments online. Stripe serves the US, Canada, UK, Australia, Japan, Ireland, and other countries. See the full list.

 

Connecting Your Store to Stripe

 

To enable Stripe in you store, navigate to your E-Commerce tile and go to System > Settings > Payment page. Select “Connect with Stripe”.
 
 
You will be redirected to another window with a Stripe registration form. If you’re new to Stripe, fill out the registration form and provide details about your business. Select “Authorize access to this account” to allow your store to connect to your Stripe account.
 
If you already have an account, sign in through the link displayed in the upper right corner. Select “Connect by Stripe account” to connect your store to Stripe.
 
Stripe is now connected to your store. Your Stripe ID is displayed in the settings along with other parameters of your Stripe account. 
  1. Live charges: Indicates whether your store is ready to accept payments from buyers through Stripe.
  2. Supported currencies: Shows what currencies your Stripe account can accept.
  3. Automatic transfer: Indicates whether the payouts for payment received through Stripe are sent to your bank account automatically. Check Stripe’s FAQs for more detailed information.
If you want to connect your store to another Stripe account, just select “Disconnect Stripe” and repeat the steps above.
 
 
What do I need to do to start running real transactions?
 
It takes just a few minutes to activate your account  by providing Stripe with some basic information about you and your business. Once you’ve activated your account, you are ready to accept credit card payments.
 
Connection Attempt Error
 
You may see this error in the popup settings page for Stripe in your E-Commerce tile:
Connection attempt error: Please grant all permissions to our app to complete the Stripe setup and start accepting payments online.
 
This error indicates that you did not allow your Stripe account to connect with your store. To get rid of this error you should complete all setup steps.
 
Live Charge Disabled
If you didn’t activate your account, you will be unable to receive real payments and the “Account details” page will show that live charges are disabled.
 
 
You can activate your Stripe account by submitting some information about your business in your Stripe account or by contacting Stripe support.
 
I changed my API key. How do I reflect this in my store?
 
Your Stripe API key is displayed and can be managed only in your Stripe account. Once you’ve connected your store to Stripe, the key is automatically passed from Stripe to your store through an encrypted connection. If you generated a new key in your Stripe account, you should activate it in your store:
 
Navigate to your E-Commerce tile and go to Settings > Payment, select “Account Details” next to Stripe payment method
Select “Disconnect Stripe”
Click on “Connect with Stripe” and follow the steps in this article
Save your changes
 
Where do I find information on my transactions and transfers?
 
The money is collected in your Stripe account where you can manage transfers. Visit Stripe’s knowledge base to learn about transactions, payouts, accounting, etc.: https://support.stripe.com/
 
Can I save a customer’s card and charge it later?
 
Now it is possible to store card details in Stripe and charge your customers after they have placed an order and used Stripe as the payment method. To use this feature, you need to enable it in your store > Settings > Payment: Stripe, Account details. When this is done, your customers who have placed an order paid via Stripe will automatically appear in your Stripe dashboard and their profile will be shown there. This will allow you to return and charge the card at a later date using the “+ Create Payment” link.
 
You can also see the customer in the order details in your E-Commerce tile > My Sales > Order Details, and view their profile in Stripe by selecting their Customer ID.
On September 14, 2019 a new regulation for online payments called Strong Customer Authentication (SCA) took effect in Europe. It’s aimed at reducing fraud and providing more security for online payments. As a store owner selling to customers in Europe and accepting credit cards or bank transfers online, you need to comply with SCA.

 

Understanding SCA

 

Strong Customer Authentication is part of the second Payment Services Directive (PSD2) which was created to make online payments safer and more secure. SCA adds an extra step to the payment process where customers further authenticate their identity to complete the payment.
 
Strong Customer Authentication applies if the banks of the buyer and the seller are both located in the European Economic Area. It may also apply if only a buyer’s bank is in Europe. The final solution whether to apply SCA is made by the issuing bank. So even if your store is not in Europe but you sell to European customers, you must comply with SCA. 
 
On the buyer’s side, the payment process with SCA will involve the following steps: the buyer will check out in your store and then proceed to the payment step. Once on the payment step, the buyer will enter their card details as usual, but then must pass an extra step to authenticate their identity.
 
The authentication method is set by the card issuing bank. For example, it could include a one-time code sent to a mobile phone or a fingerprint in the bank’s mobile app.
 
Once this step has been passed the transaction will be processed. If the bank requires SCA but SCA authentication is not asked for nor completed during the payment, the transaction will be declined by the bank.
 
Your Store and SCA
Complying with SCA lies mostly on payment gateways, but there is also something you may do to make sure that your store complies with SCA. Below we explain what you can do depending on where you sell and how you accept payments.
 
Stores Outside the EU
SCA is a regulation to be applied in the EU zone. However, if you are not in the EU, but your customers are, SCA may apply in this case as well. The final decision whether to apply SCA when only the customer’s bank is in the EU is made by the card issuing bank.
 
Stores in the EU
SCA will apply when both banks (yours and customer’s) are located in Europe. Depending on what payment methods you use, you can carry out different steps.
 
Stores Accepting Credit Cards
If you are using Stripe or Square in your store, we’ll make sure that your store is SCA compliant. You don’t need to worry about anything as long as you are using one-page checkout in your store.
 
If you are using other payment methods like authorize.net, 2checkout, etc., all the preparations should be done by the payment gateway as the whole payment process takes place on their website — customers are redirected from your store checkout to the gateway’s website.
 
Contact the support team of the payment gateway you use to find out whether they comply with SCA. If the payment gateway you use won’t accommodate SCA measures, consider using other payment methods in your store.
 
Stores Not Accepting Credit Cards
If customers pay you in cash or with other offline payment methods, no actions from you are needed! SCA applies only to stores that accept credit cards online.
 
Stores in the UK
SCA won’t be enforced in the UK until March 2021
If you have received a chargeback notification from the payment processor you use in your store, you need to take the following steps:

 

What is a chargeback?

 

If you accept credit cards in your online store, you might have to deal with chargebacks. A chargeback is a demand made from a bank to return funds to a cardholder.
 
When a cardholder has an issue with a charge on their card, they contact their bank and dispute this charge. The cardholder can be your customer or someone who thinks their card was fraudulently used for buying something in your store. The bank opens a dispute for a chargeback and you can try to resolve it by replying and providing evidence that the transaction was legitimate.
 
Note: Chargebacks can happen if a credit card or PayPal account was used illegally for buying something in your store. If you receive a chargeback, contact your payment processor immediately.
 
The bank or credit card company that issued the card reviews the evidence to make a decision. Then they close the chargeback in either your favor or the cardholder’s favor. If you win the chargeback, you get the disputed amount. If the cardholder wins the chargeback, the disputed amount is returned to them.
 
There can be situations when it is better to ask your customer to close the chargeback dispute and issue a refund to them yourself. See our guide about refunding your orders.

 

Locating a Disputed Order

 

When you get a chargeback, you need to understand which order was disputed. Log in to your payment processor account and find the transaction that was disputed. Copy the transaction ID. You can also copy it from the chargeback notification.
 
Select the E-Commerce tile, and go to My Sales > Orders. Paste the transaction ID in the search field.
 
 
You will see the order that was disputed. You can find the customer’s email and phone number in the order details so you can contact the customer to find out why they disputed the payment.
 

 

Reasons for Chargebacks

 

You will see the chargeback reason in the chargeback notification from your payment provider. There are three standard reasons:
  1. Item not received: a customer claims they didn’t receive the product they ordered and paid for.
  2. Item significantly not as described: the customer says the item they received is considerably different than what they expected based on the description. For example, they ordered a black mug but received a blue plate.
  3. Unauthorized transactions: a customer claims that the purchase was made without their consent or permission or they were charged twice for the same item. Be careful when you see this reason as this can be a mistake as well as the actual fraud. Contact your payment processor immediately. 

 

Next Steps

 

When you receive a chargeback, you can either accept it or dispute it. This should be done in your payment processor account.
 
It is important to contact your payment provider as soon as possible. If you agree that the payment should be returned, it is best to accept the chargeback. If you do not agree with the chargeback and want to dispute it, you need to submit evidence to the payment processor. Evidence usually includes:
  • the date and time when you fulfilled the order;
  • the billing information the customer provided;
  • the IP address and country used for the order;
  • email messages or any other communication you had with the customer;
  • shipping and tracking information for the order (if the product or service was digital, an activity log that shows that the customer accessed the product or service);
  • descriptions and pictures of the products from your store that prove that they were as described.
Below you will find chargeback instructions for the most popular payment providers:
 

 

Preventing Chargebacks

 

If you accept online payments by credit cards, chargebacks might occur. It is important to maintain a low chargeback rate not only because chargebacks are bad for your business, but also because some payment providers can block your account if you receive many chargebacks.
You can prevent chargebacks by following the recommendations below:
  • Closely review and investigate high-value or suspicious orders before fulfilling them.
  • Respond quickly to customers’ inquiries, especially if they are about payment processing and shipping.
  • Make sure you set reasonable expectations for your customers regarding when they can expect the delivery. Provide a shipment tracking number if possible.
  • Keep your customers updated on the order processing. Make sure you send tracking information for orders that need to be shipped.
  • Add your contact information (including phone number and address) to your site and store and make sure it is easy to find.
  • Add your store policy (including your return policy) to your site and make it easy to find.
While it’s challenging to entirely eliminate the threat of fraud for e-commerce stores, you can quickly investigate an order before you fulfill it.

 

What is fraud?

 

Payment fraud is a false or illegal transaction that was not authorized by a customer. Fraudulent transactions can cause you to lose money.
 
A customer can contact their bank and claim that they shouldn’t have been charged for a particular transaction. If the bank considers the customer’s claim as valid, it can issue a chargeback. This chargeback pulls the purchasing funds from the merchant and returns them to the customer.
 
Fortunately, there are steps you can take to reduce your number of fraudulent orders. 

 

Use Reliable Payment Processors

 

You can greatly reduce the number of fraudulent orders you receive if you are using a secure payment gateway that uses Address Verification System (AVS) and checks the Card Verification Value (CVV) data.
 
AVS compares the numeric parts of a billing address stored on a credit card to the address supplied by the customer at checkout. CVV is the three or four digit number on the back of a credit card and is a security feature used to prevent card-not-present fraud.
 
We integrate with secure payment processors that are trusted worldwide like PayPal, Square, Stripe, authorize.net, and others. 

 

Call the Phone Number on the Order

 

Fraudsters often use non-valid phone numbers to place orders online. So you can call the number on the order and if someone answers, ask them simple questions about their order. If they know the order details and communicate normally, the order is likely valid.
 
You can require customers to leave a phone number on checkout by enabling the option in your E-Commerce tile. Go to Settings > General > Cart & Checkout.
 

 

Analyze the Billing and Shipping Addresses

 

A fraudulent order is likely to have a shipping address that does not match the billing address. If the two addresses belong to different countries or continents, the order is potentially fraudulent. We recommend emailing or calling the customer on the phone and asking them for a payment proof.
 
Keep in mind that legitimate customers can make an order on behalf of someone or buy something as a gift.

 

View the Number of Order Attempts

 

If you receive multiple failed orders from the same person, we suggest contacting the customer using the information provided at checkout to find out what problems they might have.
 
If there are multiple orders with different billing addresses and names, but they all share the same shipping address, this can be a sign of fraud.

 

Check the IP Address

 

The IP address from which an order was placed can indicate potential fraud. You can find the IP address associated with the order in the Customer section of the Order detail page in your E-Commerce tile. Go to My Sales > Orders > Order Details page.
 
 
We suggest contacting the customer and verifying the authenticity of the order in case the customer’s IP address is located in a different area from their billing address. You can also use free web tools to look up the geolocation and other information about a specific IP address: http://www.whatismyip.com/, https://whatismyipaddress.com/, https://www.ip2location.com/, https://www.myadminip.com/ 
When customers add products to their cart and head to checkout, they can choose how they want to pay for their order using any of the payment methods that you’ve enabled.
 

Accepting Orders Online

You can use online and offline payment methods to accept money in your online store. Offering several options to your customers will increase conversion and reduce the number of abandoned carts. There is no limit to how many payment methods you can set up, but we recommend 2–3 so shoppers aren’t distracted from finishing their purchase.
 
Online Payment Methods
 
With online payment methods you can accept credit/debit cards, PayPal, or cryptocurrency in your online store. We integrate with over 50 third-party payment systems to process your transactions. Recommended payment providers for U.S. merchants are Square, Stripe, and PayPal.
 
Note: All transactions are processed by third-party payment providers who have their own rules and may charge extra fees. Be sure to check these details with your preferred payment processor when setting up a payment method.
 
To accept payments online, you should open a merchant account with a payment processor from our supported list and choose this payment processor (gateway) when adding an online payment method in your store.
 
Go to the Settings tab and select Payment. 
 
 

Scroll to the bottom of the page and select “Choose Payment Processor”.

 
 
Select a payment gateway.
 
 
Complete the fields with the details from your account with that payment processor. Enter the display name for this payment method at checkout.
 
 
Keep the Show at checkout setting enabled to offer this payment method at checkout. Add optional payment instructions for this payment method.
 
 
Here is how ordering with an online payment method works:
  1. A shopper is ready to make a purchase, goes to checkout at your store, and chooses an online payment method.
  2. We send information about the shopper’s order to the respective payment processor.
  3. Depending on how your store is integrated with a payment processor that stands behind the chosen payment method:
    1. Shopper enters payment information on the website of the payment processor and confirms the payment;
    2. Shopper enters payment information right in your store’s checkout and confirms the payment
  4. Payment processor requests payment from the card’s issuing bank. If the card is valid and the account has sufficient funds, the card’s issuing bank authorizes the transaction and releases funds to the payment processor (if there is an issue, the card’s issuing bank declines the transaction).
  5. After the shopper gets charged, the payment is transferred to your merchant account with the payment processor.
  6. The payment processor automatically sends the information about a successful transaction to us and we set the order status as Paid (if the transaction was declined, the payment processor informs us about it and we set the order status as Canceled).
 
You can check order payment statuses by selecting the My Sales tab. Your payment provider has to process a transaction first, then it adds the funds to your merchant account. For successfully processed orders, you can withdraw the money from your merchant account to your bank account.
 
Note: If you sell expensive products and want to provide a financing option for your customers, consider enabling PayPal Credit in your store’s checkout. It allows customers to pay for online purchases in installments.
 
 

Offline Payment Methods

For customers who pick up their orders in person or don’t want to pay online using a credit card, you can offer manual payment methods like cash, phone order, bank transfer, etc.
 
After you register your account, you can start accepting orders in your store as soon as you add products because an offline payment method (Phone Order) is enabled in your store by default. With offline payment methods, no actual payment is gathered during the order placement. You can use the customer information from order details to contact the buyer and explain to them how they can pay you for the ordered products: transfer money to your bank account, pay later via invoice created by you on PayPal, use cash payment, etc.
 
You can add as many offline payment methods as you need and supply them with how-to payment instructions so that shoppers can see them at checkout and follow them to pay.
 
Select the Payment tab, scroll down and select “Add Manual Payment Method”.
 
 
Enter the display name for this payment method at checkout and add payment instructions shown at checkout. Select “Save”.
 

 

 

Accepting Orders in Person

The Sell On The Go app (for iOS) is a mobile point of sale that allows you to sell your products in person. You can accept money when selling on the go.
 
The following methods of payments are supported:
  • Accept cash payments
  • Swipe credit cards using PayPal Here or Square card reader on your mobile device
  • The orders taken with the help of the Sell On The Go app will automatically appear in your
  • E-Commerce tile and the inventory will be synced with your online store.

 

How Customers Pay in Your Store

After customers visit your store, add products to their cart, and proceed to checkout, they specify their email address and see the payment options you have enabled. Your customers select the payment option they prefer and proceed.
 
 
For online payments, customers enter their details and pay immediately. For offline payments (e.g., cash on delivery, phone order, bank transfer, etc.), customers pay you following payment instruction added by you for that payment method. If you haven’t added any payment instruction, you must contact the customer to arrange payment.
 
In both cases, if orders are successfully placed, customers receive an Order Confirmation by email. 
 
 
When you change a payment or fulfillment status of an order, your store sends an email notification about this update to the buyer as well. Make sure you’ve enabled the Order Confirmation and Order Status Changed notification types in your E-Commerce tile. Go to Settings > Email Notifications.
 
 
Buyers can check their order status at any time in their customer account in your store.
 
 

 

When to Ship an Order

With each new order, you will receive an email notification that shows the order status. You can also check the order status in your E-Commerce tile. Go to My Sales > Orders.
 
 

You can receive push notifications about new orders as well as check and update order statuses on the go if you use the mobile app. Please see the Mobile tab to download the app to your phone. 

 
 
A Paid order status means your customer selected an online payment option and the third-party provider processed the payment. You can now prepare this order for shipping and ship it to the buyer.
An Awaiting payment order status can mean one of two things:
  • Your customer selected an offline payment method and you need to contact them to arrange payment.
  • Your customer’s online payment was not processed. Usually the reason why is shown in the order details. To check, go to your E-Commerce tile > My Sales > Orders page, and select the order to see details. If it’s still unclear what caused the issue, you can contact your payment provider who processed the transaction.
 
You can check what payment method has been used for an order by viewing that order’s details in the E-Commerce tile → My Sales → Orders:
 
 
Sometimes the display name of a payment method can be generic, like “Credit or debit card”. To check what payment processor stands behind a payment method, go to your E-Commerce tile > Payments page and find that payment method in the list. Once the order is Paid, you can ship the order.

 

Where’s the money?

When customers pay online, the transactions are processed by third-party payment providers. The funds are deposited to your account with the payment provider and you can withdraw these funds using the methods offered by the payment provider.
 
In case of offline payment methods (cash on delivery, bank transfer, phone order, etc.), customers are supposed to pay you outside of your store using the payment instructions you’ve provided them at checkout or after the order placement (for example, by email or in a phone conversation).
  • Taxes
If there are non-taxable products in your store, you can set up a zero tax for them using the manual tax rates option. 
 
 
To make a product non-taxable, select the E-Commerce tile.
 
 
 
Select Catalog and select the product you would like to make non-taxable.
 
 
 
Select the Tax and Shipping tab.

 

 
 
 
Scroll down and select the toggle to disable tax for this specific product. Select Save. 
It is possible to set up taxes to charge the proper rates during checkout. This makes it easier to apply and collect the correct rate, report income, and comply with local tax laws.
 
To set up taxes, select the E-Commerce tile.
 
 
 
Select Settings > Taxes. You can add taxes automatically or manually. 
 
 
 
 

Automatic Tax Calculation

For users in the US, Canada, Australia, and Europe, we calculate tax rates automatically based on your store and customer’s location. At checkout, the customer will be charged a proper tax rate according to country and regional tax rules.
 
Tax laws are constantly changing. Country, state, or even city governments may apply new tax rates that a business owner is expected to keep up with. We always stay up to date on tax law.
 
 
 

Setting up Automatic Tax Calculation

To enable automatic tax calculation, toggle the Automatic button to Enabled.tax-enable.png
 
 
 
Once enabled, the automatic tax rate will determine a precise tax rate at checkout depending on where you and your customer are located. The tool knows the tax rules in your country, state, and even county and city, and applies them properly to each order:
  • Whether you’re located in a region with origin-based or destination-based tax schema
  • Whether shipping cost or discounts are taxable
  • Whether you should charge tax in another state or country not
The tax rate is calculated with a zip code accuracy. If your customer provides zip+4, it will be calculated with even higher precision. In some states (and the number of such states is growing), the tax is calculated with a street address level precision.
 
 
 

Are county taxes calculated automatically? What about zip+4 taxes?

Yes, the automatic tax calculator recognizes counties, zip codes, and even street addresses (in some states). If your customer provides zip+4, the rate will be calculated with even higher precision.
 
 
 

What if some of my products are not taxable?

Automatic tax rates apply to all products by default. If you do not charge tax for some of your products, or you need multiple taxes, you will need to use manual tax setup.
 
 
 

Setting up Manual Tax

You can manually configure your store to calculate tax rates for different regions, zones, and countries.
For example, you need to create a 7.5% tax for California.
 
Select Settings > Destination Zones, and select Add New Zone.
 
 
 
 
Update the Zone Name and select Add State.
 
 
 
Select the state.
 
 
 
Select Save.
 
 
 
Select Settings > Taxes. Select the Manage Tax Rates button.
 
 
 
Select Add New Tax.
 
 
 
You have the option to edit the Tax Name, set the tax applies to, and zones defines by. Select the Specify Rates Per Zone button.
 
 
 
 
Select the Rates Per Zone dropdown and select the new destination zone you created.
 
 
 
Add the tax rate and select Save.
 
 
 
 
The specific tax rate has been added.
 
 
 
 

Why isn’t tax calculated if I use PayPal Express Checkout?

Most likely your “Zone defines by” tax option is set to “Billing address”. PayPal does not return a customer’s billing state code, only the country code. That is why we can’t calculate the tax if it’s based on the billing address. Please change the “Zone defines by” option to “Shipping address” to fix the issue.
 
 
 

I am from the EU. How can I set up my store to comply with EU business regulations?

EU countries like Germany and Italy have certain regulations that impose rules on businesses and require specific display of product prices and sales taxes. Our stores fully comply with these regulations.
 
 
 

How do I set up a tax rate for a certain state or city?

The tax calculation algorithm determines which tax to apply by looking through the configured tax rate list, top-down. When it finds a matching zone, it stops and applies the corresponding tax rate. So you can define tax rate for particular state(s) or cities (using zip codes), then add a rate for “USA” at the bottom of the list. In this case, the USA rate will be applied to all states except the states configured explicitly.
 
 
 

Tax Calculation in the US

In the US, merchants must pay taxes to the states where they have any connections to their business.
We calculate tax rates based on the store and a customer’s location. The store charges a proper tax rate at checkout according to the country and regional tax regulations. We recommend that you allow the system to automatically apply the tax rate. 

 

  • Catalog
Categories are groups of products that you wish to show on the same page in your store (for example, Women’s Fashion, Men’s Clothing, etc.). They help customers navigate through the store and find the products they need. The same product can belong to multiple categories at the same time. Read more about how to manage the categories in your store.

 

Creating Categories and Subcategories

 

The products from one category are listed on a separate page in the storefront. This page can have a description and a featured image. When adding an image, make sure it represents the content of the category
 
Use the description to tell your customers what they will find in this category and the best things about the products there. Try not to make the description too long. 
 
You can create a complex category structure with several levels. Categories on the first level are referred to as root categories. These are the categories your customers see in your main navigation. You can also create categories on the second, third, etc. level within your root category. They are referred to as subcategories or child categories.
 
Clear and concise category structure makes your store’s navigation intuitive. This allows your customers to easily find what they are looking for. That’s why we recommend planning your category structure before adding products.
 
Select the E-Commerce tile.
 
 
Select the Catalog tab.
 
 
Select “+ Add Root Category”.
 
 
Enter the category Name. You can edit the name of a category anytime. To edit, change the text in the Name field and save your changes.
 
 
Select “Choose File” to upload an image for your category. You can upload an image that represents your category or an image of a product from the category.
 
Enter the description. You can describe what kind of products are in that category, or just leave it blank.
 
 
Select “Save”.
 
 
To create a new subcategory, select the category where you want to add a subcategory from the category tree on the left.
 
 
Select “+ Add Subcategory”.
 
 
Enter the Name of your category.
 
 
Select “Choose File” to upload an image for your category. You can upload an image that represents your whole category or an image of a product from the category.
 
 
Enter the description. You can describe what products are in that category, or just leave it blank.
 
 
Select “Save”. 

 

Assigning Products to Categories

 

A product must belong to at least one category. So, when you add products without assigning them to any of your own categories, they are automatically assigned to the Store Front page category and appear as featured products on your storefront.
 
To show products in your own categories, you should assign them to these categories. You can add products to multiple categories at once. For example, an item that belongs to the Shoes category can be on sale and belong to the Sale items category as well.
 
To assign a product to a category, select the category to which you want to assign a product from the category tree on the left. Switch to the Category products tab.
 
 
Select “Assign Products to Category”.
 
 
Select the necessary items in the list. You can filter the products by SKU and Name.
Select “Add products” to assign items in bulk (or select the “+” icon to assign products one by one).
 
 
Besides making these changes on the category level, you can also assign a product to categories (or move a product from one category to another) right in the product’s editing page.
 
Select the Catalog tab and select Products. Select the specific product you want to add a category to. 
 
 
in the Categories section, at the bottom of the page, select “Change Categories”.
 
 
Select the category you want to assign the product to and select “Ok”.
 
 
Select “Save”. You can see how many products are assigned to each category in the category tree.

 

Moving Products from One Category to Another

 

You may need to rearrange products in your store and move them to another category. You can do this by editing the categories manually.
 
Find the desired category in the left panel and select it.
 
 
Open the Category products tab.
 
 
Select “Remove All”. They are now uncategorized and will be listed on the storefront page like featured products.
 
 
Open the category where you want to move the products.
 
 
Open the Category products tab. Select “Assign Products to Category”.
 
 
From the pop-up, select the products to add, and then select Add products.
 
 

 

Changing Category Order

 

If you wish to show some categories first, you can easily change the order of categories and subcategories. Drag and drop categories in the category tree.

 

 

Disabling and Deleting Categories

 

If you wish to remove a category from your store, you can disable it or delete it permanently.
 
When you disable a category, it stops showing in your store. At the same time, you can see it in your Control Panel and enable it back if needed.
 
To disable a category, select the category you want to disable. Select “Disable”. The enabled products from a disabled category will not show in the storefront navigation, but will still be available by a direct link and in the search results.
 
 
If you wish to remove a category completely, you can delete it. Select the category that you want to remove in the category tree on the left. Select “Delete Category”.
 
The products that were assigned to the deleted category will not be deleted. They will be moved to the Store Front page category.
Products are the physical goods, digital files, and services you sell. To create a product, you need to specify the name and upload product images. In addition, you can add product details that help your clients better understand the product: add available sizes, SKUs, descriptions, etc. You don’t have to provide every detail for each product.
 
Select the E-Commerce tile.

 

 
Select the Catalog tab.
 
 
Select the product you want to edit. 
 
 
Below are the product detail options.
 

 

Images

 

Images show your customers what your products look like. Selling to consumers is all about presentation. Show the various perspectives of the product such as front, side, underneath, close-up, etc., so customers can see what they are buying in detail. Remember, the quality of your product images directly affects your ability to generate sales. 
 
Here are some tips:
  • Each product image should be of uniform size and style across all products you sell.
  • Use high-quality images so customers can see any fine details.

 

Name and Description

 

Name is a title for your product. When you name a product, you should automatically make customers think about the most valuable components of your product and what they can get when they buy from you.
 
Description: Information about your product. It emphasizes its advantages, lists its characteristics, or highlights product features. You may also use videos, images, and animated elements that help describe your product. Write unique product descriptions so they rank higher in search engines.
 
The product description section has the WYSIWYG Editor, so you can easily add text (and change color, size, and font), bullet points, paragraphs, links, or additional images and videos.
 
Here are some tips:
  • Avoid long sentences and complex vocabulary: Imagine you are explaining the product to a 10-year-old child.
  • Include product demo videos: Just by watching a person hold, touch, and interact with the product while explaining its pros is the next best thing to visiting a store.
  • Provide a short and long version of your description: Some people scan rather than read. Some like to read more in-depth about your product. Make sure you cover both types.

 

Pricing

 

Price: The price you’re charging for the product. The arrow to the right of the price shows the Compare to price and the Bulk discount settings.
 
 
Compare to price: The original price for a product that is on sale. When you enter a compare to price, the product displays a sale price.
 
 
Bulk discount: Tiered pricing for each product based on quantity. Discounts are applied immediately as soon as the quantity added to the cart changes. For example, a product costs $44, but if you buy five items, the price will be $40 each.
 
 

 

Shipping

 

Requires shipping or pickup: The setting for whether a product needs to be shipped. Uncheck it for digital products or services, or for products that you never ship.
 
Weight: The product’s actual weight. Enter the exact product’s weight for calculating the correct automatic shipping rates.
 
Shipping rates: Specified shipping rates for this particular product. Use one of four offered options to set an individual shipping strategy.
 
 
Specify the product’s weight and dimensions to obtain precise carrier-calculated shipping rates for your customers in the Tax and Shipping tab on a product details page.
 
 

 

Inventory

 

SKU (stock keeping unit): The code that identifies the product within your business. You can use the product identification code provided by manufacturers or your own combinations of letters and numbers. Each SKU needs to be unique. If you leave the SKU field empty, we will automatically generate a SKU.
 
Availability: Product availability can be selectively enabled (and disabled) for each product. When disabled, your store visitors can’t view/see one in your storefront. Enable whenever you are ready to sell.
 
Stock control: Use the stock control section to specify the number of products in stock and set up low stock notifications.
 
Quantity: Number of items in stock.
 
 

 

Attributes

 

Attributes let you specify product identifiers, which you may need for accounting, inventory, or other purposes. For example, books are typically distinguished by such attributes as ISBN, author, publisher, cover type, language; apparel can be characterized by brand, season, material, etc. You can add this information in attributes.
 
With the help of attributes, you can also keep some private details that you don’t want to share with your customers (e.g. net cost).
 
 

 

Options and Variations

 

Options: If you sell products that have variants like colors and sizes, you can list them as one base product with options. With the help of product options, you can also offer extras (like gift wrapping), ask buyers to upload a file for ordered product/service, etc.
 
Variations: Product variations can help you assign different images for every product option in your store, as well as to track the stock of options like sizes. If your products come in different colors or materials, make sure you have images for every version.
 

 

Digital Files

 

The Files tab lets you upload the file or files, so you can sell downloadable files such as e-books, videos, music, digital art, and any other digital items. When files are uploaded, we instantly and securely deliver them to buyers upon purchase.
 
If you want to sell a physical product or service that includes a file (instruction manual, e-book, etc.) that buyers can download upon purchase, attach a file in the Files tab.
 

 

SEO

 

These settings allow you to set specific SEO-related information on your product’s page. When analyzing a webpage, search engines get information about its content from “meta tags”. This includes the page title and meta description. Search engines use meta tags to describe pages as they appear in search results and rank them by relevance.
 
We automatically generate metadata based on your product’s name and its description. Search engines display a limited number of characters, so you may want to re-write the page title and meta description. Edit page titles and descriptions with relevant keywords so your product appears higher in search engine results.
 
 
Page title: The title is shown as a clickable link in search results. You can customize the title to target your clients’ interests more accurately.
 
Meta description: A short sentence summarizing the content of the product. Write a more detailed text describing your product offer. Meta descriptions can be any length, but Google generally truncates snippets to around 155–160 characters.
 

 

Related Products

 

Using the Related Products section will allow you to display the “You may also like” section in your online store, as well as to cross-sell products in the cart. You can manually select specific recommended products or show random products, as well as a combination of the first two options.
 

 

Categories

 

Categories are groups/collections of products that a product is included in. The product must be assigned to at least one category. If you do not assign a product to its own category, it will be automatically added to the default Store front page category. One product may belong to several categories. Categories help customers quickly navigate through the store and find the products they need.

 

Product types are groups of products that share the same attributes. For example, books are typically distinguished by such attributes as ISBN, author, publisher, cover type, language; apparel can be characterized by brand, season, material, etc. With the help of product types and attributes, you can specify additional information on product details pages.

 

Using Product Types and Attributes

 

Besides displaying the additional information about products in your storefront, product types and attributes can be helpful in keeping some service information about products in your Control Panel and enhancing the search in your online shop with product filters.
 
Select the type the attribute belongs to. Choose “Do not show” for this attribute.
 
 
Now the value that you add for this attribute will be visible in your Control Panel only. Public attributes with empty values will not be displayed in the storefront either.
 

 

Creating Product Types and Attributes

 

Product types
By default, all products in your catalog belong to the General type. To segment products internally, you can add as many other product types as you need and add different attributes to these types. 
 
Example:
Type: Book Attributes: ISBN, publisher, language, age limit, cover
Type: Apparel Attributes: gender, season, material, length
 
To create a new product type, select “+ Add New Product Type”.
 
 
Use the search bar to find matching types in the drop-down.
 
 
Select one of the suggested product types and select “Add”.
 
 
Now you can edit the attribute fields to provide your customers with extra details about the products of this type.
 
Product Attributes
By default, each product type has two popular attributes:
UPC (unique product identifier which is called EAN in Europe, JAN in Japan, and ISBN for books)
Brand: You can edit their names (for example rename “Brand” to “Author” for books) and choose if you want to show them in the product details.
 
 
Use the empty attribute fields for specifying additional details about the products of this type and select “+ Add New” for extra fields.
 
 
To change the order in which the attributes will be displayed in the product details, drag and drop the fields.
 
 
When you have set up the list of attributes you are going to display, remember to save your work. Now you can assign types to the products and fill in attribute values.

 

Assigning Types and Attributes

 

Select a product to edit its details. Switch to the Attributes tab.
 
 
Select “Change type” and select the required product type.
 
 
Fill in the attribute values and select “Save”.
 
Open the product page you want to edit. Navigate to the Options tab.
 
 
Select “+ Add New Option” to add an option and its parameters. Add the name of the option, for example, Size. Select the input type. Radio Buttons work best for Size.
 
 

Select “+ Add New Value” and add all values of the option. Add as many new values as you need and specify whether they affect the base product price or not.

                  
 
 

Choose the Default option (if you tick the “Do not preselect default value” option, the Default column is hidden).
                  

 
 
Save the changes and check how the product page looks. Repeat the above steps to add more options (like color), if needed.
 
 

 

Option Types

 

You can use different option types to help customers select a product they desire:
  • Drop-down list allows selection of one value from multiple choices. We suggest drop-down lists for a compact view of many choices.
  • Radio Buttons allow selecting one value from multiple choices like Sizes.
  • Date Picker is a popup calendar to select a date for a product/service.
  • Text Field and Text Area are input text fields where your customers can type any text for a product. It is often used to offer personalization, engraving, custom printing, or embroidery for products.
  • Checkboxes allow selection of several options at once. For example, pizza toppings.
  • Upload file allows customers to attach files to the product or service they order.
 

 

Using Price Modifiers

 

With price modifiers, you can increase or decrease the base product price depending on options. For example, a cotton T-Shirt may cost $10, while an organic cotton T-Shirt sells for $12. If a customer selects an option with a price modifier, they will see the updated price on the product page.
Price modifiers can be assigned to drop-down, checkbox, and radio-buttons option types.
 
To add price modifiers, navigate to the Options tab.
 
 
Select how the price modifier should adjust the price.

                  

 

 

Select whether the modification adjusts the price in absolute amount or as a percentage.

                    

 
 
Set the amount and save the changes. This is how the price modifiers appear in the Control Panel:
 
 
This is how your customers see modifiers in your store front. The price changes immediately when you select an option.
In addition to physical and digital products, you can sell services in your store. Whether you’re teaching classes, fixing bikes, or consulting people around the world, you can use our platform to help you establish a customer base, sell services online, and grow your business.
 
When you add a product to your store, you can uncheck the shipping checkbox to indicate that you are selling a service instead of a physical product. Your items should always include a detailed description of exactly what your buyer receives, how they receive it, and when it will be received.

 

Adding a Service

 

To sell a service, you have to add it to your product catalog. Then you need to disable shipping for that product.
 
To add a service and disable shipping, select the E-Commerce tile. 
 
 
Select the Catalog tab.
 
 
Select “+ Add New Product”. 
 
 
Next, add your service name, description, preview image, price, quantity, and SKU, if applicable.
 
 
In the Tax and Shipping section of the Product page, turn the “This Product Requires Shipping or Pickup” toggle button to off.
 
 
Promote your services by using the Buy Now button to add a product card to a landing page or blog page. This way, customers will be able to place an order directly on that page.
 
 

 

Accepting Bookings

 

Accepting bookings is ideal for small businesses or individuals who take appointments, such as DJ’s, babysitters, interior decorators, rental services, and others. The booking process can be as automated as possible to save time and avoid unnecessary emails and phone calls. All you have to do is integrate your synced online calendar to your product page.
 
Accept bookings by integrating Google Calendar with your product page. Navigate to the Options tab. Add a “Date picker” input type and name the option “Date.”
 
 
Add the second option named “Time” that consists of a simple text field. This is where your client can let you know the time they wish to meet with you. Make sure both of these options are marked as required.
 
 
These steps allow your clients to choose a date and time to meet you and benefit from your services. But how can they know if you are free?
 
Add your online calendar to the description. If you have a Google Calendar, for example, get the code for your calendar and paste it into your product description (make sure you click on <> on the far right to add the code).
 
 
Add a small explanation in the description for your clients on how to make a reservation (let them know they have to check your calendar before they book with you to make sure you are free).
 
If you only have a certain amount of spaces available (for a class for example) you can make the stock level correspond to the number of places you have to offer. The product will state you have no spaces left once the stock reaches zero.
more
  • Promotions
In the Promotions category, you can create a coupon code, create a discount on order total, and apply PayPal credit.
Select the Add New Coupon button. This will display the fields required to create a coupon.
 

 

You will need to add:
  1. Coupon Name
  2. Coupon Code
  3. Type of Discount
  4. Time of Life
 
 
To edit an existing coupon, select the checkbox next to the coupon you would like to edit. Select the Modify button to view modification settings.
 
 
Edit the Name, Code, Discount Option, and Time of Life.
Volume discounts apply to the subtotal (sum of items before tax) for all orders that exceed a defined total amount.
  • App Market
Our E-Commerce Platform offers third-party app integration. To access the App Market, select the E-Commerce tile.
 
Select the App Market tab.

                    

 
Search for a specific app using keywords or select an app category. If you are new to e-commerce apps, we recommend installing free apps first to get used to the process.

                  

 
Select the app to view details and installation instructions.
 
 
App details provide you with app screenshots and a summary. Select “Install” to install the app.
                        
 
 
Select “Install” to confirm.
                         
 
 
The app will now install.

                         

 
 
When installation is complete, you will see the app’s options and settings. Each app’s options and settings are different. 
Apps are supported by the third party. If you have questions about a specific app, select “Support” or “Help” to contact the third party directly.
To delete an app, select the My Apps tab. Select “Details” next to the app you would like to delete.

 

 
Select “Uninstall” to delete the app from your store.
 
 
Select “Uninstall App” to confirm.
                      
 
 
The app is now uninstalled.
  • Store Design
The Design section of your E-Commerce Platform allows you to customize your store. To get started, select the E-Commerce tile.
 
 

Select the Design tab.

 
 

 

Image Size

 

Under Image Size, you can see a preview of your layout to the right. Large images help represent products in detail. Small images let you display more products in your Product List.
 
 

 

Image Aspect Ratio

 

Select the aspect ratio for your images. Landscape orientation is best for products with horizontal images. Portrait orientation is meant for vertical images. Square is for images of equal proportions, which is ideal for small merchandise.
 
 
Enable the darken image backgrounds option to slightly darken the background of images. This makes them stand out against your store’s background.
 
 

 

Product Card Details and Layout

 

Select the product card details and layout options. Choose which product details to display on the Product List and how they are positioned in the Product Card.
 
 
You have options to show or not show specific product information on product cards.
 
 

 

Category Name Position

 

Choose where you want to display category names, or choose to hide them completely.
 
 

 

Product Page Layout

 

Choose the layout for the information displayed on the product’s page.
 
 

 

Image Gallery Thumbnail

 

Choose the layout for thumbnails of images uploaded into a product’s Image Gallery.
 

 

Sidebar

 

Choose items displayed in the sidebar of the product’s page. Drag and drop the items to re-arrange the order of their appearance in the sidebar.
 
 

 

Storefront Navigation and Color

 

These settings determine which navigational and sorting options are available when browsing your store.
 
 

 

Themes and In-Depth Customization

 

Edit, customize, or create your own theme here.
  • Mobile App
With our mobile app for iOS and Android, you can manage your store whenever and wherever. 
 
Manage your store: Access your orders and product catalog even if you’re offline. Add and modify products right from your sofa.
Get notified: Get notified about new orders with push-notifications and process orders on the go.
Sell offline: “Sell on the go” feature built-in.
 
To get started, Select the E-Commerce tile.

 

Select the Mobile tab.
 
 
 
Select “Get the App”.
 
 
Use your phone’s camera to scan the QR Code. You will be automatically logged in to the app. You can also enter your phone number and a link will be sent to you via text message. 
 
 
Download the My E-Shop App.